Setting Your Fundraising Goals. Then Creating a Plan to Make Them a Reality

Transcription

1 Setting Your Fundraising Goals Then Creating a Plan to Make Them a Reality

2 Questions are welcome during the presentation Type them in the Question Pane on the right side panel. Your Presenter: Deanna Tharpe, DSAIA Executive Director

3 Is this how you spent 2012?

4 It s time for a plan! 1. Do your homework. 2. Take stock. 3. Your action plan includes.? 4. Create your calendar. 5. Details 6. Put it on paper. 7. Evaluate!

5 Research your fundraising data You ll need to know: Income Individual donors Events Major gifts Membership? Online Earned income Corporations Grant funding Expenses Cost of materials Staff time? Do your homework.

6 Take stock: Analyze your past efforts.

7 What generates the largest portion of your revenue? Which sources are most reliable? Where is the greatest potential for growth? Where should you devote more time? Which areas are not producing? Why? Which should you consider eliminating? Where you can involve more board members and volunteers? If you had a larger budget for fundraising, which areas would you invest in more? What has worked well that you want to do it again? What hasn t worked? How can you improve? Or eliminate? Questions to ask yourself.

8 Take stock: Evaluate your situation.

9 What s up with your organization today? Are there new opportunities? What s changed in the past year? Do you have experienced fundraisers? Do you have a good donor relations program? Are you starting from scratch? How s the economy in your area? How relevant is your organization? Are there issues you can capitalize on in your community? Internal v. External

10 Take stock: Know your team.

11 Who? How many? How could they help? Board members Staff (all staff) Volunteers Key donors Community partners Others? Pick your team!

12 Your action plan includes.. Your goals! Strategic Goals Purchase a database Start a newsletter Increase board participation Decrease dependence on one event Financial Goals How much will you raise? Where will it come from?

13 3 Categories of Your Plan: Getting new funders Renewing current supporters Increasing current funders support amounts Incorporate donor relations! How to ask for money? In person Written requests (proposals) Online (even social media!) Phone Letter Your action plan includes.. Activities!

14 Financial/Solicitation Donor Relations Acquire Renew How will you identify new donors? What new strategies might you use? How will you approach your current donors? How can you build trust? How to build closer relationships? Upgrade How do you incorporate a more personal touch? What new strategies might work to increase donations? Adapted from Tina Cincotti, Consultant A Chart To Help You Get Started!

15 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Financial Donors One-Time Year-Round One-Time Year-Round Create your calendar.

16 Projected income: Total cost : Net income: Other goals? # of staff/volunteers needed Expenses Staying on track Deadline/Task/Who s Responsible Details..

17 Strategy Goal/s Target Descr When Who Cost End of year appeal House parties $5,000 Current donors/partn er orgs $10,000 from 5 parties (approx $2K each) Current prospects, active donors, contacts of host Direct mail appeal with phone calls 1-2 weeks after. Series of house parties hosted by board or donors Letter hits end of Oct, calls begin in Nov Thoughout the year Staff writes letter, does mailing. Board assists with calls. Staff finds hosts, provides support, monitors donations, does thank yous. Host sends invites, gets food. Board attends $650 for postage & printing Minimal Put it on paper.

18 Track and measure the following: # of contacts with donors/funders # who renew their support (retention rate v. attrition rate) # who increase their support # of new donors # who attended events New people involved in fundraising # of first-timers who become regular donors (conversion rate) # of prospects identified and how many become donors Evaluate!

19 QUESTIONS??? Deanna Tharpe