RURAL MARKETING: GLOBAL ISSUES AND CHALLENGES 30 TH JULY 2016, NIESBUD Noida

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1 INTERNATIONAL SYMPOSIUM ON RURAL MARKETING: GLOBAL ISSUES AND CHALLENGES 30 TH JULY 2016, NIESBUD Noida THE NATIONAL INSTITUTE FOR ENTREPRENEURSHIP AND SMALL BUSINESS DEVELOPMENT (NIESBUD) Ministry of Skill Development and Entrepreneurship, Govt. Of India A-23, Sector-62, Institutional Area, Noida , UP, India

2 Around the world, four billion people live in villages and with increase in purchasing power and the demand for wide variety of products, the rural market offers new and great opportunities. The rural market cannot be tapped successfully with an urban marketing mindset and would definitely require its thorough understanding. In other words, the approach towards rural markets need to be distinct from the one adopted for the urban markets. Therefore, these days rural marketing has emerged as an important and distinct internal sub-division within the marketing discipline. For the past decade, business visionaries have argued that people in rural areas who are also known as the Base of the Pyramid, make up an enormous, untapped market. Some of the world's biggest, savviest corporations have aimed to address their basic needs by selling them everything from clean water to electricity and from FMCG to consumer durables. Keeping in view the immense opportunities and changing scenarios in Rural Markets of developing economies, NIESBUD is organizing One day International Symposium on Rural Marketing: Global Issues and Challenges on 30 th July 2016 under Global Knowledge Exchange Forum/ Network. The main objective of International Symposium is to facilitate knowledge transfer from various International Delegates (from different countries visiting India to attend International Training Programmes namely, International Marketing & Global Competitiveness and Rural Enterprise Promotion & Planning held at NIESBUD campus) to Indians and vice versa. The International Symposium on Rural Marketing: Global Issues and Challenges is must attend for: Academicians Researchers

3 Students Marketers Business Leaders Trainers Policy makers, Consultants, etc to exchange their knowledge, information and experiences with the International delegates as well as learn from their country specific varied skills, know-how and expertise. Registration There are two ways to become part of this International Symposium: 1) Presentation on any topic/ research related to Rural marketing and encourage a live discussion regarding the presented topic and network with other experts in the related areas, from around the globe. The Certificate of Excellence on Subject Matter shall be provided to all the Presenters. Presenters will be given 10 minutes of time for presentation, followed by live discussion. 2) Attending it and becoming part of live discussions for knowledge transfer and enhancement. The Certificate of Participation shall be awarded. Distinguished Policymakers from Industry and Academia are invited for Panel Discussions. Participation Fees Rs 1,000/- (Rupees One Thousand Only per participant). The registration fee includes welcome kit, Certification, Symposium CD, high lunch, tea/coffee. In case of students and research scholars, 10% discount will be provided. For participation, fill up the application form and at msdeniesbud@gmail.com. Confirmation and Registration in advance is mandatory. Mode of Payment 1) Cash payment at NIESBUD 2) DD drawn in favor of NIESBUD payable at Noida 3) Online Bank Transfer. The details are: Name of bank: Oriental bank of Commerce Account holder name: National Institute for Entrepreneurship and Small Business Development / NIESBUD Address: B-31, Sector 62, Noida Account No: Account Type : Savings IFSC Code: ORBC , MICR Code:

4 About NIESBUD The National Institute for Entrepreneurship and Small Business Development (NIESBUD) was set up on 6th July 1983, by the then Ministry of Industry and is now under Ministry of Skill Development & Entrepreneurship, Government of India. The basic objectives of the Institute are: promotion and development of micro, small and medium enterprises including enhancement of their competitiveness through different interventions. The major activities of the Institute include Evolving effective Training Strategies and Methodology, standardizing Model Syllabi for Training various target Groups, formulating Scientific Selection Procedures, developing Training Aids, Manual, Tools Facilitating and Supporting Central / State/Other Agencies in Organizing Entrepreneurship Developing Programmes, which help in developing an entrepreneurial culture in the society. Contact Information Global Knowledge Exchange Network Director: Dr Rishi Raj Singh Global Knowledge Exchange Network Coordinator: Ms. Parul Puri , msdeniesbud@gmail.com Venue Address: A-23, Sector 62, Institutional Area, Noida , UP www. Niesbud.nic.in/

5 THE NATIONAL INSTITUTE FOR ENTREPRENEURSHIP AND SMALL BUSINESS DEVELOPMENT (NIESBUD) Ministry of Skill Development and Entrepreneurship, Government of India Application Form 1) Name of the Participant: 2) Designation: 3 Organization: 4) Address: 5) Mobile: 6) id: 7) Category: Gen/SC/ST/OBC Payment Details (Fee Rs 1000 per participant): Cash/Online/DD No: Dated: Drawn on : for Rs. Signature: Date:

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