Giving Be part of a change in the World

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1 Transparent Giving Be part of a change in the World By Adriana Irby

2 Asking for Donations: Where Does Your Money Really Go? When the phone rings and it's a charity calling asking you to donate, you might want to think twice before saying yes, even if it's a group you want to support. Why? Chances are, most of the money you give will go to the company that's soliciting you -- not the charity itself. It's a profitable business.

3 Asking for Donations: Where Does Your Money Really Go? In 2013, they raised $389 million, of that, only $185 million went to charities. However not all solicitors are created equal. Several delivered about 13 cents of every donated dollar to the charity. One gave 90 cents on the dollar.

4 Asking for Donations: Where Does Your Money Really Go? The 50 worst charities in America devote less than 4% of donations raised to direct cash aid. Some charities give even less. The tax records of 6,000 charities revealed that for 50 U.S. charities, an alleged 11 cents or less of each dollar donated went to the actual cause. The majority of the groups included on the list utilize telephone solicitation to gather a majority of their profits. Other techniques include mimicking the names of reliable charities such as breast cancer or children s cancer" were also found to be common. Totals from the latest 10 years of available federal tax filings. Data updated in December 2014.

5 2015 Haiti 5 years and 13 Billions later 2010

6 Problem Statement #1 - Donors Even reputable institutions fail to inform, in advance, how the donations will be spent. They state the contributions are tax-deductible. Some charities do a good job disclosing expenditures in their annual reports, while others institutions fall short of reaching the goal.

7 Problem Statement #2 - Charities Ask yourself a simple question: which charities are doing a good job or even a great job? When you have settled on a few chosen organizations, ask yourself what evidence you have for that. And when you think of organizations doing a great job, do you have specific facts and figures in your head about them? So if we want people to support charities with their money and goodwill, then we have to help charities get better at measuring, and communicating their impact.

8 Problem Statement #3 - Charities The assumption seems to be that donors should have to make the running in making a gift to the organization a very dangerous assumption, indeed. One remedy would be to adopt a proactive attitude and make sure that staff members are alert to opportunities to engage potential donors who demonstrate a strong interest in the institution s programs.

9 Problem Statement #4 - Charities Here is an issue that could be especially relevant for charities in countries where there are a sizeable number of charities seeking funds in a relatively small marketplace. Depending on their cause, such organizations should seriously consider fundraising globally.

10 Before giving to a charity, find out how your donation will be used Transparent Giving Transparent giving is a platform that makes it easy for anyone to help charities, and fundraisers around the Globe. The application allows charities, and donors to connect to a new world of mobile and digital giving. Our organization helps guide intelligent giving by evaluating the financial health, accountability and transparency of charities and provides basic data on nonprofits.

11 Before giving to a charity, find out how your donation will be used Transparent donors: Transparent charities: At Transparent Giving, donors are informed, in advance, how their contributions would be used. By sharing the financial health and transparency of charities, At Transparent Giving, donors can find a charity they can trust. Transparent Giving gives donors a voice. In our platform, donors can report, save, and share their charities with family and friends in a single device. At Transparent Giving Institutions have the opportunity to inform donors where the need is greatest, and how much money is necessary to reach a goal. By charging 0% platform fees, Transparent Giving ensure that every charity receives the most money possible for their worthy cause. Your transparency and accountability, combined with our powerful tools, is a simple way to start and run a compelling and successful campaign.

12 Motivation: Why do people give? Researchers have looked into why people donate. They found out that giving is fundamentally a social act. When donors see that the donor before them has made a large donation, they make a larger donation themselves. Another study shows that people give significantly more to causes suggested by friends. But It s not just our friends and families who can influence us. It was found that celebrity supporters increase donations to charity faster than anonymous fundraisers, but that this only appears to work for people who have donated to the charity before. In short, when it comes to charitable giving, we are often ruled by our hearts and not our heads. Source: The guardian. March 23, 2015

13 Inspiration: The guardian. March 23, 2015 Motivation:

14 Donors Age breakdown Fundraisers Source: Philantropy.com 60+

15 Personas Blake, Radiologist. Age: Manhattan, NY Blake is a single guy in his mid 40s who lives in the city. He s quite well-off, and has disposable money to spend on nights out, and international travels. He loves electronic devices, and he s in tune with technology and social media. I want to see my donations going to the worthiest causes, but I don t have much time to research charities on line. Goals: Share these causes with friends who might want to donate time or money. Demonstrate my support via financial donations and/or sharing the message. Needs: An organized, streamlined place to view charities and programs. An easy way to donate. An easy way to share causes and opportunities with others. Ananta, Businessman Age: Ann Harbor, MI. Ananta is a philanthropist who works in the financial sector. His motivation for giving comes from a sense of social duty. However he doesn t attach his giving to a particular geography. He s also motivated by social capital, and the prestige of having his name on the donation boards. I want to find new ways of solving social problems Goals: Wants a platform that enables him to choose a cause in the States and overseas. Wants to find a charity he can trust because it reflects on him as a supporter. Needs: Clearly laid out information telling him about certain causes and opportunities available. A simple way to donate money so simple he could even send it to friends Taylor, Designer. Age: Chicago, IL Taylor is design researcher, she approaches every fundraising project with a design consulting mindset. She has been successful in helping many fundraising clients achieve their goals. She always wanted to invest in her surrounding communities, and provide her friends with a resource to do the same. I think if we shake up our way of thinking, we could make a lot of positive changes in a larger scale. Goals: Scope out funding/giving opportunities for friends and co-workers. Determine areas of weakness that need assistance, so that I can provide the best service to her clients. Needs: A place for her to collaborate with others in creating some new programs. Easy way to share ideas via social media. Links I could send out by mass mailer. Bethany, Retired Teacher Age: Milwaukee, WI. Bethany is a retired school teacher, with more than 30 years of experience. She has seen a lot of changes in the education system from the time she started until now. But one of the things that hasn t changed is the fact that kids need guidance inside and outside of the classroom. I want to demonstrate to kids that they have options and ways to play to their strengths. Goals: Guide students in identifying their passions, interests, and future careers. Provide students with a range of afterschool opportunities. Needs: Raise money and awareness for existing programs. I need a platform that has a clear path for how to get from A to B. Please don t make this difficult.

16 User Overview Apple Store DOWNLOAD APP Google Play DONORS start giving SIGN UP OR LOGIN CHARITIES start fundraising ABOUT US 1.Search a charity 2.Donate to your favorite charity 3. Share 1. Send data 2. Start a campaign 3. Share fundraiser TECHNICAL SUPPORT education children animal welfare environment human services seniors arts & culture info Projects natural disaster relief health goals disclosure stakeholders stakeholders stakeholders

17 User flow main menu donors create an account charities welcome donors charities welcome donate login create an account start giving who can I support? technical support set a goal type charity search category contact us provide info choose charity choose amount financial info donate help us congratulations share fundraiser manage fundraiser

18 STAKEHOLDER INFLUENCE HIGH Analysis Process Methodologies Initial Planning Setting goals Requirements Task assignments Planning Working together Ideation Design Team diaries Research Requirements Consult Information updates Collaborate Facebook Implementation Deploy Surveys Tweets Minimum effort Document reviews Testing Realization Consideration Solve technical issues Evaluation Development LOW STAKEHOLDER INTEREST HIGH Inspired on Vijay Kumar s book 101 Design Methods

19 THINK Research Ideation Behavior models Test results Competitive analysis Process Methodologies Lean Idea build MAKE Prototypes Wireframes Landing page Hypotheses Deployed code Data Product measure CHECK AB testing Usability testing Sign-ups Source: Lean Startup Movement By Eric Ries

20 Evaluating the competitors Charity Miles Beautiful design. Encourage physical activity. Tracks physical activity. Social media aspect, allowing people to exercise, and donate, in teams. Innovative concept. The system often crashes It does not explains how physical activity is converted to cash donation. Overloaded with ads

21 Evaluating the competitors Give Easy Simple, and self-explanatory interface. Provide simple solutions for fundraising, where donors can donate through SMS or though the app. Easy to use. Very responsive. All charities are located in Australia, for Australian causes. It doesn t provide much information about the charities.

22 Evaluating the competitors Stand 4 Beautiful interface. Encourage people s interactions. People standing for causes they have in common. It doesn't explain how a drawing, or a photo, will be converted into an actual donation.

23 Evaluating the competitors Fundraisers & charity evaluators Giving forward Charity Navigator Shoparoo Better Business Bureau

24 Transparent Giving Be part of a change in the World

25 Prototype The superior menu is accessible throughout user s journey

26 Prototype

27 Prototype Fast donation process

28 Prototype

29 Prototype

30 Prototype

31 Prototype

32 Prototype

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