INVESTMENTS IN HOTEL INDUSTRY: Development and beyond

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1 INVESTMENTS IN HOTEL INDUSTRY: Development and beyond February 8t h 9 th 2017, Sheraton hotel Zagreb Sponsorship Opportunities

2 ADRIA HOTEL FORUM (AHF) is the only Investment Forum in hotel industry in Croatia and the region. AHF has been held yearly from 2013 and has gathered leading Croatian and international experts. AHF brings national, regional and international experts to encourage communication and development of investments in the hotel industry as well as presenting opportunities for foreign investors to invest in the Adria region. In one place, it gathers all the relevant actors with the main goal: to develop hotel industry, raise the quality level and follow the global trends. Each year, Adria Hotel Forum increases it s visibility in international environment. In 2015 we became partner to international investment conference and in 2016 we have been promoted by the global hotel media. AHF panelists and participants are international experts, presidents and members of the boards of the largest regional and global hotel companies, investors, institutional representatives, financial institutions, consultants, architects, lawyers and other experts.

3 AHF every year gathers more than 350 participants, 50 panelists, 20 panels and presentations, 10 institutional partners, 10 media partners, 30 partners and sponsors Panelists are, among others, representatives of the largest international hotel and affiliated companies such as: InterContinental Group, Hyatt International, Hilton Worldwide, Starwood International, Colliers International, HVS, Steigenberger Hotel group, Corinthia Hotels, NAU Hotels, Ascendant Finance, GIHE, STR Global, Cushman & Wakefield, Horwath HTL,Condé Nast, Roland Berger, Lungarno Collection and many others Patrons: Ministry of tourism of Republic of Croatia, Ministry of sustainable development and tourism of Montenegro, Ministry of economic development and technology of Slovenia, City of Zagreb Institutional partner: Glion Institute of Higher Education Media partners: Ehotelier.com, Jutarnji list, Forbes, TurizamINFO, Poslovni turizam, Ugostiteljstvo i turizam, Kongres, Biznis i Ekonometar, Turistički svet, Hotelijer.hr

4 AHF key facts AHF is the only international investment conference in the region It became the place where the leaders in hotel industry have to be The event attracts more than 350 attendees yet it is not only about the number; attendees are directors and bord members from the industry Business meetings can be pre-set Attendes come from 13 world countries Importance of great educational panels is at the same level as the meetings and business possibilities attendees can organize and achieve Only regional event with international media coverage Regional ministers attend AHF every year AHF Organizational bord members are international professionals Take a look at what our panelists say about us: Paul Pisani, Corinthia Hotels In its third year already, the Adria Hotel Forum is now firmly established as a pioneering platform which brings together key local stakeholders in the hospitality industry and seasoned international players and hotel brands to: 1. understand the various challenges and limitations affecting growth of tourism in the region, 2. build on the successes and key strengths and, ultimately, 3. to set a framework within which local thinking and policy can be reset by seeking to adapt business models which have worked very successfully around the world to the local situation. I am delighted to be a part of this process and look forward to returning next year. Dirk Bakker, Colliers International Hotels The Adria Hotel Forum has clearly been established as the best platform in terms of information and development for the hotel and tourism sector in the region. Dr. Marco Pappalardo, Südtirol Marketing I would like to congratulate all of you for the magnificent organization of the Adria Hotel Forum. I appreciated the high level of discussions and most of all the self criticism spirit, which is fertilizer for starting a new wave in regional Tourism. Takuya Aoyama, Hyatt International Adria Hotel Forum, which is by all means a small event, is becoming very interesting due to the organiser s openness to new ideas and critical thinking. This is a key regional platform for dialogue and initiatives which can shake up the hotel and tourism industry in Croatia and its neighbors. I very much look forward coming back to AHF!

5 AHF 2017 theme & programme PROGRAMME FEB 8th Regional investments outlook (15 min presentations) Development of infrastructure Airline companies vs. Hotels; who comes first? Master planning and how to differentiate destinations and their offer Niche lending sources and financing models in relation to developed markets Management negotiations in emerging marketswhat s different? Safety of todays travel Investors panel FEB 9th 2017 (Parallel sessions) Development of inland tourism (tourism)// Making your project attractive to investors (investment) Travel reasons (tourism)// Is there the best hotel operating model? (investment) New potential markets (tourism)// Selecting the best brand for a hotel investment (investment) THEME Hotel transaction volume in Europe reached record levels in 2015, more than Euro 28,4. billion in comparison to amount of Euro 16,5 billion of transactions in Yet, Central and Eastern Europe transactions accounted for only 6% of total European transactions while Adriatic region accounted for only 0,9%. The investor profile within Adriatic region defers greatly within each country: in Croatia only 26% of transactions come from cross-global investors, while in Montenegro the percentage raises to 83% and in Slovenia all the investments are made from international investors (100%). Globally, money is not an issue. As example, Asian investors are attracted by the higher property yields and safe investment environments abroad, such as those in North America, Europe and Australia. This trend has resulted in Asian cross-border hotel transactions reaching US $11.0 billion by the end of November, a 24.0% increase from the same period last year. According to a statement from the China Insurance Regulatory Commission in 2015, capital invested in overseas markets accounted for just 1.4% of the total assets in China s insurance industry. Asset acquisitions remain the primary hotel investment vehicle for Asian investors. So, what is the reason of such a low interest for hotel investments in South-Europe? And what is the investment and management models applicable in this part of the world? What differs from developed destinations and what is to be done? Who and when should develop the infrastructure and how the destinations should position themselves? And the most important question of today; is this really the safe part of the world and how can we assure it?

6 AHF 2017 sponsors Your possibility to influence and develop in the Adriatic region Location, location, location is the key value of every investment. AHF is location where all relevant decision makers are gathered within regional hotel investment sector Adria Hotel Forum is a meeting place for leading hotel chains, hotel owners and managers, as well as professionals from the field of hotel industry investment to exchange sustainable ideas and projects that foster and benefit the development of the industry and the community AHF communicate with its attendees throughout the year, bringing the latest news from hotel industry to them. And the final gathering is at the AHF, where important connections and deals are made, new projects are signed. There, you have the possibility to show the importance of your product, without making hundreds of calls and trips to talk to your clients/partners. Our sponsors names talk for themselves: Oracle Micros, Accor International, InterContinental Hotels Group, Starwood Hotels & Resorts, HT, HBOR, Croatia insurance and many others What is that you get as a sponsor: E-marketing: Our campaign starts three months prior to the event; we place your logo on our web site and we talk about your company in our newsletter and place your logo in it (our contact list has more than 10,000 contacts) Social media: AHF Facebook and LinkedIn, and from 2017 also a Twitter are places where your brand will be visible Application: 80% of our attendees downloaded and used our event application. There you can be visible as a company and also talk to other attendees and schedule your meetings and visits to your booth On-site: Your booth is your place; we can organize it for you or you can arrange it yourself in the way you would like your customers to see your company

7 AHF 2017 sponsors Companies that want to present themselves and their products within the panel discussions or just to want to greet their future and actual clients and partners, can join the AHF threw different models EXCLUSIVE PARTNER (EUR 7,800.00) Only 1 Exclusive partner 5-minute presentation/video after the opening speech of the Forum (opened by the Minister of tourism) Partnership/ participation at two Forum panel discussions Separate location for communication with clients and product presentation Participation at the close type dinner with the panelists and partners Description of the company (up to 100 words) in special edition of AHF newsletter sent to over 10,000 experts 1 page ad in the official brochure Company presentation in the official app Networking opportunities during the Forum 7 sponsorship accreditations (accreditation can be used also for inviting partners) 40% discount on additional accreditations Accommodation for 2 participants on BB base for 2 nights Announcement in all the media (including press conference 7 days prior to Forum) Promotion through the Forum web site and social media profiles Logo on the official Forum web site (linked to the partner s web site) Logo on the Forum newsletter (over 10,000 recipients) Possibility to present the company with the brochure or mini presents Possibility of organizing contest, prize winning game or else GENERAL PARTNER (EUR 5,000.00) Partnership/ participation at one Forum panel discussion 3-minute presentation/video at the beginning of one panel (upon availability) Separate location for communication with clients and product presentation Participation at the close type dinner with the panelists and partners Description of the company (up to 50 words) in one edition of AHF newsletter sent to over 10,000 experts ½ page ad in the official brochure Company presentation in the officialapp Networking opportunities during the Forum 5 sponsorship accreditations 40% discount on additional accreditations Announcement in all the media (including press conference 7 days prior to Forum) Promotion through the Forum web site and social media profiles Logo on the official Forum web site (linked to the partner s web site) Logo on the Forum newsletter (over 10,000 recipients) Possibility to present the company with the brochure or mini presents Accommodation for 1 participant on BB base for 2 nights Possibility of organizing contest, prize winning game or else

8 AHF 2017 sponsors Companies that want to present themselves and their products within the panel discussions or just to want to greet their future and actual clients and partners, can join the AHF threw different models APP SPONSOR (EUR 4,500.00) Company logo will be included in all app live questions (for the audience) as well as on the programme Separate location for communication with clients and product presentation ½ page ad in the official brochure Direct B2B with hoteliers and investors 3 sponsorship accreditations 40% discount on additional accreditations Announcement in all the media Promotion through the Forum web site and social media profiles Logo on the official Forum web site (linked to the partner s web site) Logo on the Forum newsletter (over 10,000 recipients) Possibility to present the company with small presents in the AHF bag Possibility of organizing contest, prize winning game or else PRESENTATION (EUR 3,500.00) Separate location for communication with clients and product presentation Direct B2B with hoteliers and investors ¼ page ad in the official brochure 4 sponsorship accreditations 40% discount on additional accreditations Announcement in all the media Promotion through the Forum web site and social media profiles Logo on the official Forum web site (linked to the partner s web site) Logo on the Forum newsletter (over 10,000 recipients) Possibility to present the company with small presents in the AHF bag Possibility of organizing contest, prize winning game or else LUNCH SPONSOR (EUR 3,000.00) Presentation/video during one lunch Announcement in the official brochure as the lunch sponsor Possibility of innovative and interactive promotion Separate location for communication with clients and product presentation ¼ page ad in the official brochure Direct B2B with hoteliers and investors 3 sponsorship accreditations Announcement in all the media Promotion through the Forum web site and social media profiles Logo on the official Forum web site (linked to the partner s web site) Logo on the Forum newsletter (over 10,000 recipients) Possibility to present the company with small presents in the AHF bag Possibility of organizing contest, prize winning game or else

9 Marina Franolić