BIG DAY OF GIVING 2015 NONPROFIT SURVEY

Transcription

1 BIG DAY OF GIVING 2015 NONPROFIT SURVEY WE ARE INTERESTED IN YOUR EXPERIENCE WITH THE BIG DAY OF GIVING. THIS IS A VERY COMPREHENSIVE SURVEY AND IT IS IMPORTANT TO US BECAUSE WE USE YOUR RESPONSES AND RECOMMENDATIONS TO INFORM US AND PLAN FOR THE NEXT BIG DAY OF GIVING. THANK YOU IN ADVANCE FOR YOUR TIME AND CONSIDERATION TO COMPLETE THIS SURVEY. WE GREATLY APPRECIATE YOUR FEEDBACK.

2 PREPARATION PLEASE EVALUATE THE ACTIVITIES THAT HELPED PREPARE YOUR ORGANIZATION FOR THE BIG DAY OF GIVING 1. Please rate your level of satisfaction with the following learning sessions held prior to the BIG Day of Giving. Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Did not attend BIG Day of Giving orientation GivingEdge training Bootcamp #1: Social media Bootcamp #2: Board engagement Bootcamp #3: Donor engagement Boootcamp #4: 8-week workplan Placer social media trainings Placer bootcamp 6-week workplan Training sprint webinars Website training I viewed some of the sessions on YouTube I downloaded the training materials from the website Other trainings If you attended other trainings, please describe who offered and what they were

3 2. Of the learning sessions you attended, please rate the level of helpfulness of those sessions in executing your campaign. GivingEdge training Very helpful Helpful Neutral Not helpful Not very helpful Did not attend Bootcamp #1: Social media Bootcamp #2: Board engagement Bootcamp #3: Donor engagement Boootcamp #4: 8-week workplan Placer social media trainings Placer bootcamp 6-week workplan Training sprint webinars Website training I viewed some of the sessions on YouTube I downloaded the training materials from the website Other trainings

4 3. What specific learning/training topics might be of interest to you in the future? Check all that apply. Donor cultivation and stewardship Board development Fund development More options for online fundraising Basics to social media Advanced social media (ie higher audience engagement) GivingEdge How to engage with the media General communication/marketing tools (e.g. marketing) How to engage millenials How to engage diverse audiences How to engage with businesses Event planning If other please specify

5 4. How satisfied were you with the elements of the toolkit? Graphics and logos Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Did not use templates Post card template Flier/poster template Sticker template Social media kit Bootcamp materials "How" instructional video "Why" promotional video PSAs (30 and 15 sec) BIG DoG presentation powerpoint Key messages Sample local government resolutions Comments 5. Overall, how satisfied were you with the toolkit? Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Did not use Comments 6. Is there anything else you recommend that we include in the toolkit? Please describe.

6 7. How did you use the GivingEdge (GE) in your campaign? Check all that apply. Introduced profile to donors through marketing efforts Board members used profile to communicate about our organization Went for GE-related prize challenge Used GE to research other nonprofits I did not use our profile in our campaign Other If other please specify 8. If you are a returning nonprofit, how easy was it to update your profile? Very easy Easy Neutral Not easy I did not update our profile We are not a returning nonprofit 9. How will you continue to use the GivingEdge? Check all that apply. Marketing Development Collaborating with other nonprofits Grantwriting Donation portal Other If oher please specify 10. Did you receive The Bark, the weekly e-newsletter about the BIG Day of Giving? Yes No

7 11. If yes, how helpful was The Bark to receive information? Very helpful Helpful Neutral Not helpful Not very helpful 12. Did you participate in the Facebook BIG Day of Giving Learning Community? Yes No 13. If yes, how helpful was the Learning Community to receive and share information? Very helpful Helpful Neutral Not helpful Not very helpful 14. Please provide any comments or suggestions related to your PREPARATION for the BIG Day of Giving, especially as they relate to improving the orientations, bootcamps, trainings, webinars, or toolkits.

8 RESULTS THE REMAINING SET OF QUESTIONS RELATE TO YOUR EXPERIENCE ON THE BIG DAY OF GIVING. WE WILL ASK YOU ABOUT YOUR RESULTS RELATED TO YOUR - GOALS - VISIBILITY - ENGAGEMENT WITH YOUR BOARD, DONORS, AND YOUR LOCAL COMMUNITY. YOU WILL ALSO NEED TO REVIEW YOUR DONOR DATA FORWARDED TO YOU BY THE FOUNDATION.

9 GOALS OUR FIRST SET OF QUESTIONS ADDRESSES RESULTS RELATED TO YOUR GOALS 15. How satisfied were you with your organization's BIG Day of Giving outcomes regarding the following? Amount of money raised Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Number of donations received Number of prizes received Number of overall donors Number of new donors Number of lapsed donors (i.e. donors who had not given in at least two years) Level of board engagement Level of social media engagement Overall visibility Comment

10 16. Did you meet or exceed your stated goals? Exceeded Met Did not meet Did not have a goal Fundraising goal Total overall donor goal Total new donor goal Board engagement goal Visibility goal Social media goal Other If other please specify 17. How important were the following to your organization's engagement with the BIG Day of Giving? Very important Important Neutral Not important Not very important Prize challenges Prorated incentive pool 18. If you secured your own nonprofit specific match(es), please describe the nature of your match. Check all that apply. We did not secure a match A board member matched A donor matched A business matched I provided the match I asked my personal network (ie friends and family members) Other Please describe how else you secured your match, if applicable

11 19. If you secured your own nonprofit specific match(es), please tell us how much it was. We did not secure a match Less than $5K Between $5K-$10K Between $10K-$25K Between $25K-$50K Between $50K-$75K Over $75K 20. Do you believe your nonprofit specific matches enabled you to meet or exceed your fundraising goal? Yes No 21. Which prize challenge(s) did you actively participate in? Check all that apply. Did not participate in a prize challenge Timed challenges Donor challenges Social media challenges Board challenges Grand prize challenges Other challenges (ie county or arts-specific challenges) Please name the specific challenges you competed for 22. Did you target your donors to specific prize challenges? Yes No 23. Did you win any prize challenges? Yes No

12 24. How important are the geographic or sector specific prize challenges (e.g. county-specific challenges)? Very important Important Neutral Of little importance Unimportant Please share your thoughts about this topic 25. Did you use the personalized NPO weblink in your campaign (i.e., Yes No Didn't know about the personalized NPO weblink 26. Did you use the embed donation form feature? Yes No Don't know how to embed

13 VISIBILITY THE FOLLOWING ARE QUESTIONS ADDRESSING THE TOOLS YOU USED TO INCREASE VISIBILITY ABOUT YOUR ORGANIZATION. 27. How skilled in social media were you BEFORE the BIG Day of Giving? Highly skilled Skilled Neutral Unskilled Highly unskilled 28. How skilled in social media were you AFTER the BIG Day of Giving? Highly skilled Skilled Neutral Unskilled Highly unskilled 29. Was this your first time using social media for a fundraising campaign? Yes No 30. If you did not use social media during the BIG Day of Giving, please tell us why. Check all that apply. Not enough training Not enough staff or volunteers Not comfortable in that platform Don't believe it will work for us Not interested Please explain your answers.

14 31. Please indicate the top social media platforms you used for your BIG Day of Giving campaign. Check all that apply. Facebook Twitter Vine LinkedIn Pinterest Instagram YouTube Blog Other If other please specify 32. How effective was each social media platform for your organization DURING the BIG Day of Giving? Highly effective Effective Neutral Ineffective Highly ineffective N/A Facebook Twitter Vine LinkedIn Pinterest Instagram YouTube Blog Other If other please specify

15 33. If you purchased social media ads (e.g. sponsored or boosted posts), how effective were they? Highly effective Effective Neutral Ineffective Highly ineffective N/A 34. Did you use other methods to create visibility? Please describe what else you used. Check all that apply. Direct mail (e.g. letters, postcards) Organization campaign Board reached out to their own networks Issued our own press release Engaged directly with media Hosted events before May 5th Created a unique BIG DoG-themed campaign (if so, please describe in "other" box below) Other Other (please specify) 35. Did you integrate these other methods with social media? Yes No If yes, what social media platform(s) did you use? 36. Did you engage with the media prior to or during the BIG Day of Giving? Yes No

16 37. If you engaged with the media, either before or during the BIG Day of Giving, please indicate which media platform you engaged with. Check all that apply. TV Print Online Radio Other (please specify which channels, e.g. KCRA) 38. From your perspective, what global advertising methods (as utilized by the organizers of the BIG Day of Giving) were most effective in reaching donors? Facebook Extremely effective Very effective Effective Somewhat effective Not effective Twitter Vine LinkedIn YouTube (i.e., The Bark! e- news or personal from someone) Online news Radio TV Direct mail (i.e., postcards, letters) bigdayofgiving.org Billboard Print Blog Other Other (please specify)

17 39. Do you have any tips to offer about the methods you used to increase visibility? What did you learn about your experience seeking maximum visibility?

18 BOARD, DONOR, COMMUNITY ENGAGEMENT THE FOLLOWING QUESTIONS ADDRESS ENGAGEMENT WITH YOUR BOARD, DONORS, AND LOCAL COMMUNITY. MANY OF THESE QUESTIONS ARE REQUIRED. * 40. Please rate the level of your board's engagement for the BIG Day of Giving. "Engagement" is described as either being an ambassador for BIG Day, asking others to give, making a donation etc. Highly engaged Engaged Neutral Disengaged Highly disengaged Comment * 41. How did your board participate in the BIG Day of Giving? Check all that apply. They did not participate Made a donation ed their networks Hosted or helped with an event Helped with the Giving Edge portrait Participated on social media A board member was our Team Captain If other please specify

19 * 42. What percentage of your board gave to your organization on May 5th? 100% Between 75%-99% Between 50%-74% Between 25%-49% Between 10%-24% Between 1%-9% No one on my board made a donation * 43. Was this donation from your board an additional gift to their annual contribution? Yes No I don't know * 44. If a board member donated to your organization, what was the average donation size per board member? $25-$49 $500-$999 Over $10,000 $50-$99 $100-$249 $250-$499 $1,000-$2,499 $2,500-$4,999 $5,000-$10,000 There were no board member donations I don't know Comment * 45. Please tell us what you did to engage your board.

20 * 46. Please take a look at your donor data and tell us what percentage of your donors were NEW to your organization. Less than 10% Between 10-25% Between 25-50% Between 50-75% Over 75% * 47. Please take a look at your donor data and tell us what percentage of your donors were LAPSED, i.e. you had not heard from them in at least 2 years. Less than 10% Between 10-25% Between 25-50% Between 50-75% Over 75% * 48. For organizations that participated last year, how many of your 2014 BIG Day of Giving donors gave to you again at some point during the remainder of the 2014 calendar year? I did not participate last year 10% or less Between 11-25% Between 26-50% Between 51-74% 75% or over * 49. For organizations that participated last year, how many donors from the BIG Day of Giving in 2014 donated to you again specifically for this year's BIG Day of Giving on May 5th? I did not participate last year 10% or less Between 11-25% Between 26-50% Between 51-74% 75% or over

21 * 50. How did you thank your donors? Check all that apply. Immediate shout-out on social media Sent personal or thank you card Sent a gift Made a personal phone call Sent an We still need to follow-up with our donors Other If other please specify * 51. How do you plan to engage with your donors over the course of the coming year? Check all that apply. Add to prospect or mailing list Invite to future program-related events Invite to annual gala or fundraiser Host a special post-big Day of Giving thank you event Set up a 1:1 meeting Other If other please specify

22 52. What other partnerships did you engage in? Check all that apply. Local businesses Other participating nonprofits in the BIG Day of Giving Civic and service organizations (i.e. Rotary clubs) Community-based organizations (i.e., churches, neighborhood groups) Volunteer organizations Local government Other If other please specify 53. If you had an event, did it result in any of the following? Check all that apply. More donations Increased awareness of your organization Media coverage A greater social media presence More volunteers New board members No event If you had an event, please describe it including the title, time of day, activities, and number of attendees/participants.

23 OVERALL SATISFACTION AND RECOMMENDATIONS WE ARE INTERESTED IN YOUR OVERALL SATISFACTION AND RECOMMENDATIONS FOR THE FUTURE. 54. Please rate your satisfaction with the BIG Day of Giving, overall, in the following areas Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied (i.e., website for information, leaderboard, high volume giving portal) Personalized NPO weblink (i.e., givelocalnow.org/nameofyournpo) Access to donor data GivingEdge portraits Number of participating nonprofits Communications from organizers Effectiveness of marketing by your organization General awareness marketing by organizers Effectiveness of your social media presence Effectiveness of organizers' social media presence Traditional media presence Customer service by event organizers Challenge prizes Prorated incentive pool The start and end time of BIG Day of Giving (12:00am to 11:59pm) Total raised for 529 nonprofits Comments

24 * 55. How important is it to you to be a part of a national giving day? Very important Important Neutral Of little importance Unimportant Please share your thoughts about this topic 56. How important is it to you to be able to secure your own nonprofit specific match? Very important Important Neutral Unimportant Very unimportant N/A Please share your thoughts about this topic 57. How important are the following to you for future BIG Day of Giving campaigns? Pledges Very important Important Neutral Of little importance Unimportant Company matches Offline donations (e.g. taking checks) Incentive prorated pool Prize challenges Including Paypal or other payment methods Please share your thoughts about this topic

25 58. Has the BIG Day of Giving replaced a previous fundraising event or campaign? Yes No If yes, please tell us what it has replaced and why * 59. Please state whether you agree with the following statements as to how participation in the BIG Day of Giving has impacted your organization. Strongly agree Agree Neutral Disagree Strongly disagree Not sure Board engagement is stronger Donor engagement is stronger Social media presence is stronger Marketing strategies are more clear Better clarification of organizational needs Better clarification of programmatic needs Volunteer needs are better defined Collaborative opportunities with other nonprofits and community partners have increased Collaborative opportunities with businesses have increased Fund development strategies are more focused Relationship with Sacramento Region Community Foundation is stronger Relationship with Placer Community Foundation is stronger

26 Strongly agree Agree Neutral Disagree Strongly disagree Not sure Relationship with Yolo Community Foundation is stronger I understand the GiveLocalNow initiative Other 60. As a result of participating in the BIG Day of Giving, please share any interesting stories that occurred for your organization. 61. We are always interested in learning more in order to improve future efforts. Please take a few moments to briefly share some ideas you may have that were not otherwise answered in previous questions. 62. We would like to hear, in your own words, how the BIG Day of Giving impacted your organization. * 63. Do you plan to participate again next year? Yes No Maybe Comment (If you selected "maybe", please specify) 64. Please identify your organization to participate in a drawing of $500 (optional). THANK YOU!

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