Hartford FC LLC Dillon Stadium Proposal

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1 Hartford FC LLC Dillon Stadium Proposal AARON SARWAR - OWNER, HARTFORD FC LLC

2 Video Link

3 Our Organization WHO WE ARE, WHY WE'RE HERE

4 Who We Are Hartford FC LLC is a privately owned and operated organization, run by local businessman Aaron Sarwar. Hartford City Football Club is our semiprofessional aspiring to be professional soccer team. The Agents of Hale is our dedicated supporters group Why Dillon Stadium? We need more capacity for gameday attendance. We ve outgrown our 900 seat stadium. It better services our community and fans, it s a place they can physically see their city, a location they can easily access and a place they can call home. Hartford City FC is heavily supported by Hartford residents as well as subrubian fans. It better serves our Supporters Group, a dedicated section to enhance their experience. It enables Hartford FC LLC to grow its Sports Entertainment Product

5 Why We re the Partner of Choice 1. We are asking $0 from the City of Hartford and the State of Connecticut 2. Hartford retains control of Dillon Stadium Available for Community use in We have an established brand and team, growing alongside the Greater Hartford Community 4. Our Management team Locally from Hartford, we understand our city s past and present

6 About Our Team Starting in 2017, Hartford City FC is a United States Adult Soccer sanctioned team playing in Hartford County, Connecticut. The team plays in the Northeast Conference of the National Premier Soccer League (NPSL) The club finished its inaugural season with a winning regular season record, won an away playoff match and closed the season with an extra-time loss in the conference finals. The roster was compiled of 15 native Connecticut players and represented the area colleges: Eastern Connecticut State University Central Connecticut State University University of Bridgeport University of Hartford

7 Our Community Partners Our Community Engagement In our first year we worked with youth soccer clubs from across the state to help fundraise, volunteer, teach and entertain. Hartford Ansonia Manchester Meriden Newington Newtown Norwich Wethersfield We plan to work with even more communities in 2018 across Greater Hartford.

8 For instance, members of our club acted as player escorts, played half-time exhibitions, and participated as 'ball boys' at their games. Hartford City FC even sent players to participate in events at our club in Meriden. By investing in Connecticut youth they created an engaging environment that has endeared themselves to families from my club." Joe Scaramuzzo President Meriden Soccer Club

9 Our Vision AN OPERATIONAL DILLON STADIUM IN 2018

10 Our Plan Business Plan for Dillon #1 Priority is Fiscal Responsibility $650,000 of private backing for all of our proposed renovations, estimated at $400,000 No taxpayer dollars requested Develop an operational Dillon Stadium in 2018 Hartford maintains public control of Dillon Stadium, now and in the future Make Dillon Stadium available to the public Provide reasonable maintenance to Dillon Stadium facilities Multi-phased re-development approach 30 priority use dates for Hartford FC LLC at a fixed cost and term Sports Entertainment: What We Bring A semi-professional soccer team 14 guaranteed matches in Hartford (per year) Partnerships with local Connecticut businesses 2016 Title Sponsors Partner with Hartford area soccer organizations to build a strong youth system to ddevelop local Connecticut soccer talent on and off the field Create gameday events and a gameday culture to the Colt Park Neighborhood

11 Dillon Stadium 2018 Capacity: 5,000 New and Renovated Amenities: Press Box Ticket Booth Restroom Facilities Updated Seating with ADA Ramps and Landing East Bleachers Digital Scoreboard Locker rooms Lighting fixtures Audio & Sound Equipment

12 Our Economic Impact Hartford s Impact: Hartford can gross over $65,000 in 2018 with Hartford FC LLC with $0 invested by the city 8 scheduled weekend home matches through August 2018, 6 more through November Estimated attendance 3,000 per match, 42,000 total 10% ticket tax 335 calendar dates for the city of Hartford to rent the facility to the community Estimated Average Rental: $500 x 70 rentals (1/4.5 days) = $35,000 Gross Revenue for Hartford Private funding for Capital Improvements, no tax payer burden, no use of statute Sec Shared maintenance of the facility Our Footprint today: Established Brand Identifiable to the City 400+ Season ticket holders 2018 estimate: 700+ Affordable match ticket pricing Family of Four; two adults, two children under 12 costs $30.00 Established Supporters Group The Agents of Hale

13 Connecticut s Soccer Future

14 National Premier Soccer League (NPSL) League: Division IV Independent Owner Structure Schedule: 12 Regular Season matches (6 Home, 6 Away, 2 Home Pre-Season) April August Expanded Schedule: to include an additional 12 Regular Season matches through November Conference: teams from; Boston, Providence, Kingston NY, Portland ME, New Rochelle NY, Brooklyn NYC, Lowell MA, Portsmouth NH Markets: U.S. & Canada, National League of four Conferences HCFC Average Attendance: 12 th out of 96 teams Media Partners: CPTV Broadcast (local) Competitions: NPSL Championship, Lamar Hunt U.S Open Cup

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