ALABAMA ALUMNI MAGAZINE ADVERTISING GUIDE
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1 ADVERTISING GUIDE GENERAL POLICY Alabama Alumni Magazine reserves the right to refuse any ad and request any necessary corrections in spelling, grammar, punctuation, sentence structure and writing style; only well-designed ads for quality products will be accepted. Web addresses used in ads must be accessible when the artwork is submitted. Prepayment is required for first-time advertisers. If correct artwork is not received by the stated deadline, or an ad is cancelled after confirmation of space, the advertiser will be billed for half the cost of the contracted space rate. CLOSING DATES Published four times annually as follows: Winter (December), Spring (March), Summer (June), and Fall (September) Issue Space Reservation Deadline Artwork Due Magazine Publishes Spring Dec. 25 Jan. 15 mid March Summer March 25 April 15 mid June Fall June 25 July 15 mid September Winter Sept. 25 Oct. 15 mid December When a closing date falls on a weekend or holiday, the deadline will be extended to the next business day. If allotted advertising pages are filled before the space deadline, no additional reservations will be taken, but advertisers can be added to a waiting list in case additional space becomes available. CIRCULATION Distributed to active (contributing) members of The University of Alabama National Alumni Association, national and state legislators and campus administrators. Total approximate circulation: 38,000 for regular issues. SPACE AVAILABILITY AND CONTRACTS To place an ad in the Alabama Alumni Magazine, contact Cayla Hayes, advertising coordinator: Fill out and submit a reservation form at alumni.ua.edu (click link to Alabama Alumni Magazine, then click Advertising Guide) chayes@alumni.ua.edu
2 Advertising Rates Inside front cover $2500 Inside back cover... $2300 Page 1... $2100 One page... $1800 Back cover (2/3 page)... $1800 1/2 page... $1200 1/3 page... $750 Mechanical Requirements Publication Trim Size: 8-1/4 x 10-3/4 AD. PAGE DIMENSIONS Full page...7 x 10 Full page bleed...8-1/2 x 11 (live area for text 7 x 10) 1/2 page...7 x 4-5/8 1/3 page...4-9/16 x 4-5/8 or 2-3/16 x 9-1/2 Back cover (2/3 page)...7 x 8 Back cover bleed...8-1/2 x 8-1/4 (live area for text 7 x 8) Artwork must extend to these sizes with no white space on sides. REQUIRED FORMAT A print-ready (press-ready) PDF with all screen and printer fonts embedded and graphics embedded, which outputs at 300 dpi or higher, supplied on a CD. A proof/printout of the ad and a completed Advertising Placement Form must accompany the CD. (Note: The magazine does not accept artwork submissions by or FTP postings.) BLEEDS Available on covers and full pages at no extra charge. LICENSING All ads for items bearing The University of Alabama logos or emblems must be licensed through the Collegiate Licensing Program. Materials delivered by courier must be sent to the following address: Alumni Hall, University of Alabama ATTN: Cayla Hayes 224 Bryant Drive, Tuscaloosa, AL 35401
3 Client Advertising Agency Address Phone Fax Size c Full page c Full page bleed c 1/2 page c 1/3 page vertical c 1/3 page horizontal c 2/3 page (back cover) c 2/3 page (back cover bleed) Space Reservation Form Fax to Cayla Hayes, Position c Inside front cover c Inside back cover c Back cover c Inside Website Reserved for: c Spring c Summer c Fall c Winter Product to be advertised Are you re-running an ad from a previous issue of the Alabama Alumni Magazine? If so, in which issue did it run? c Yes c No Issue: c Spring c Summer c Fall c Winter Special Instructions: Please read and sign to verify the above information is correct. I have read and completed the previous information as requested by the Alabama Alumni Magazine. I am authorized to buy advertising space and confirm the above details. Signature Date
4 Client Advertising Agency Address Phone Fax ALABAMA ALUMNI MAGAZINE Advertising Placement Form **MUST BE INCLUDED WITH ARTWORK DISK** Website Please select the following options: Size Position Frequency Dates c Full page c Full page bleed c 1/2 page c 1/3 page vertical c 1/3 page horizontal c 2/3 page (back cover) c 2/3 page (back cover bleed) c Inside front cover c Inside back cover c Back cover c Inside c 1x c 2x c 3x c 4x Checklist for submission of Ads c Spring c Summer c Fall c Winter 1. Artwork is supplied on a CD as a PDF file. c PDF file 2. A color printout/color proof page accompanies the CD. c Color printout 3. The format of my file is: c CMYK 4. If my ad is a bleed, the text will fit within the live area of the page. c Bleed c Fits within live area c N/A (my ad is not a bleed) 6. All artwork and fonts are embedded in the file. c Artwork embedded c Fonts embedded 7.The images in the ad are saved at 300 DPI or greater to ensure quality resolution. c 300 DPI + Please read and sign to verify the above information is correct. I have read and completed the previous information and confirm that all of the above is correct and that all the mechanical specifications required by the Alabama Alumni Magazine have been met. Signature Date
5 Ad Page Dimensions Publication Trim Size: 8-1/4 x 10-3/4 Full page 7 x 10 Full page bleed 8-1/2 x 11 (live area for text 7 x 10) 1/2 page 7 x 4-5/8 1/3 page vertical or 1/3 page horizontal 2-3/16 x 9-1/2 4-9/16 x 4-5/8 back cover (2/3 page) 7 x 8 back cover bleed 8-1/2 x 8-1/4 (live area for text 7 x 8)
6 National Alumni Association Demographics ACTIVE NAA MEMBERS BY GENDER Female 49.62% Male 50.38% BY LOCATION Alabama 61.23% Out-of-State 38.70% International 0.03% Military 0.04% BY AFFILIATION Alumni 68.44% Friends 31.56% BY DECADE of first graduation/first degree (excludes NAA members who are friends) Decade Count 1930s s s 1, s 3, s 4, s 5, s 3, s 2, s 2,836 Oregon 34 California 400 Washington 59 Nevada 24 Hawaii 16 6 Idaho Arizona 89 Utah 18 Montana 3 Alaska 14 Wyoming 7 Colorado 118 New Mexico 35 Total NAA members: 33,863* Maine 13 North Dakota Minnesota Vermont New Hampshire 15 South Dakota Wisconsin New York Massachusetts Michigan 198 Rhode Island Connecticut 70 Pennsylvania Iowa New Jersey152 Nebraska Ohio Delaware Illinois Indiana 197 West Maryland Virginia Virginia D.C. 47 Kansas Missouri Kentucky 179 North Carolina Tennessee Oklahoma 652 Arkansas 1,617 South Carolina Mississippi Alabama Georgia Texas ,735 2,563 1, Florida Louisiana 1,952 Total NAA members living in Alabama: 20,735* Military 15 International 10 Puerto Rico 1 *as of 12/31/14 For locations of Alumni Association chapters across the country, see our Chapters page. Autauga 150 Baldwin 751 Barbour 46 Bibb 64 Blount 105 Bullock 7 Butler 58 Calhoun 289 Chambers 27 Cherokee 53 Chilton 89 Choctaw 48 Clarke 104 Clay 17 Cleburne 15 Coffee 119 Colbert 193 Conecuh 24 Coosa 17 Covington 105 Crenshaw 31 Cullman 239 Dale 84 Dallas 121 DeKalb 185 Elmore 174 Escambia 92 Etowah 351 Fayette 74 Franklin 67 Geneva 36 Greene 18 Hale 62 Henry 62 Houston 351 Jackson 128 Jefferson 4,681 Lamar 41 Lauderdale 257 Lawrence 57 Lee 136 Limestone 248 Lowndes 15 Macon 6 Madison 1,658 Marengo 102 Marion 110 Marshall 362 Mobile 1,189 Monroe 74 Montgomery 975 Morgan 546 Perry 22 Pickens 117 Pike 62 Randolph 26 Russell 39 St. Clair 197 Shelby 1,630 Sumter 37 Talladega 171 Tallapoosa 115 Tuscaloosa 3,059 Walker 298 Washington 48 Wilcox 28 Winston 73
3+ 3+ N = 155, 442 3+ R 2 =.32 < < < 3+ N = 149, 685 3+ R 2 =.27 < < < 3+ N = 99, 752 3+ R 2 =.4 < < < 3+ N = 98, 887 3+ R 2 =.6 < < < 3+ N = 52, 624 3+ R 2 =.28 < < < 3+ N = 36, 281 3+ R 2 =.5 < < < 7+
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TABLE 3c: Congressional Districts with Number and Percent of Hispanics* Living in Hard-to-Count (HTC) Census Tracts**
living Alaska 00 47,808 21,213 44.4 Alabama 01 20,661 3,288 15.9 Alabama 02 23,949 6,614 27.6 Alabama 03 20,225 3,247 16.1 Alabama 04 41,412 7,933 19.2 Alabama 05 34,388 11,863 34.5 Alabama 06 34,849 4,074
TABLE 3b: Congressional Districts Ranked by Percent of Hispanics* Living in Hard-to- Count (HTC) Census Tracts**
Rank State District Count (HTC) 1 New York 05 150,499 141,567 94.1 2 New York 08 133,453 109,629 82.1 3 Massachusetts 07 158,518 120,827 76.2 4 Michigan 13 47,921 36,145 75.4 5 Illinois 04 508,677 379,527
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Unemployment Rate (%) Rank State. Unemployment
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Unemployment Rate (%) Rank State. Unemployment
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Unemployment Rate (%) Rank State. Unemployment
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Unemployment Rate (%) Rank State. Unemployment
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Unemployment Rate (%) Rank State. Unemployment
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