2018 TABLE CAPTAIN TOOLKIT
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1 Presented by 2018 TABLE CAPTAIN TOOLKIT TABLE OF CONTENTS Table Captain Welcome Letter 2 Event Overview and Key Dates 3 Step-By-Step Guide 4 Sample Invitation Letter or 5 Sample Confirmation Letter or 6 Sample Telephone Script 7 Guest List Form 8 Online Registration Guide 9
2 DEAR FRIENDS: Welcome to the 2018 Power of the Purse Luncheon and Silent Auction presented by TD Bank! Whether this is your first year participating or you have been a long-time Table Captain, thank you for your commitment to fill a table of 10. This event would not be the success that it is without you! This year celebrates the seventh year of Power of the Purse as Women United, on June 14, 2018 at the Connecticut Convention Center in Hartford. United as leaders in the community, we bring women and men, individuals and businesses, together in support of the financial education and stability of women and families in the greater Hartford area. We are also thrilled to announce Bonnie St. John as the featured speaker this year: Despite having her right leg amputated at age five, Bonnie St. John became the first African-American to win medals in Winter Olympic competition at the 1984 Paralympics. A magna cum laude Harvard graduate and Rhodes Scholar, she went on to be appointed by President Clinton as a director for Human Capital Issues on the White House National Economic Council. St. John is a best-selling author, highly sought-after keynote speaker, television and radio personality, business owner and Fortune 500 leadership consultant. In 2010, she represented the United States as a member of President Obama s official delegation to the Paralympic Winter Games. In 2015, St. John was inducted into the National Association of Women Business Owners (NAWBO) Hall of Fame. She has been featured on CNN, CBS Morning News, NBC News, PBS, NPR and The Today Show, as well in The New York Times, People, O and Essence. This toolkit contains important resources to help you successfully recruit guests to fill your table. If you have questions or need additional information, please contact us anytime. Thank you for your time and commitment as a Table Captain to make this the best Power of the Purse yet! We look forward to seeing you on June 14th at the Connecticut Convention Center. Sincerely, Julie Delucca-Collins Julianna Delucca-Collins Table Captain Chair The Hartford juldel25@gmail.com Erica Dean Erica Dean Table Captain Co-Vice Chair Comcast Erica_Dean@Comcast.com Darlene Sawczysyn Darlene Sawczysyn Table Captain Co-Vice Chair Hartford Hospital Darlene.Sawczysyn@hhchealth.org THANK YOU FOR SUPPORTING FAMILY FINANCIAL STABILITY 2
3 EVENT OVERVIEW AND KEY DATES WHAT Power of the Purse Luncheon and Silent Auction presented by TD Bank WHEN Thursday, June 14, :00 a.m. Registration Opens 11:00 a.m. - 12:00 p.m. Silent Auction 12:00 p.m. - 1:30 p.m. Luncheon/Program WHERE Connecticut Convention Center (Sixth Floor) 100 Columbus Boulevard, Hartford, CT TICKETS Now through May 14, 2018: $125 General Admission Purchases 1 general admission ticket $1,250 Table Captain Sponsor Purchases 10 general admission tickets (1 table) On or after May 15, 2018: $145 General Admission Purchases 1 general admission ticket $1,450 Table Captain Sponsor Purchases 10 general admission tickets (1 table) WHY Proceeds from Power of the Purse fund United Way Women United s family financial stability initiative, which helps lower-income adults living in Hartford, with a primary focus on women, effectively manage their finances and achieve financial goals. Through one-on-one coaching and financial education, participants learn how to create a plan to reach their goals by focusing on creating a budget, reducing debt, improving credit scores and building savings. To learn more about the initiative and how your efforts are helping women and families in our community plan for a better tomorrow, contact Pamela Senatore at psenatore@unitedwayinc.org or , or visit unitedwayinc.org/women. IMPORTANT DATES March 15th Power of the Purse invitations distributed/registration opens April 19th Fashion, Philanthropy & Fun April 13th at 10:00 a.m. New Table Captain conference call* May 1st at 4:00 p.m. Table Captain conference call for new and returning Table Captains* June 5th at 12:00 p.m. Table Captain conference call for new and returning Table Captains* June 6th Registration deadline June 14th Power of the Purse Luncheon and Silent Auction presented by TD Bank * To participate in the Table Captain conference calls, please dial: (712) , PC:
4 STEP-BY-STEP GUIDE 1 BUILD A GUEST LIST Make a list of people you know: friends, family, co-workers, neighbors, teachers, doctors, dentists, church members, hairdressers, workout partners, etc. Include about 20 names as many of the people you ask may not be able to attend. Some employers will pay for their employees to attend events which promote brand visibility. 5 PRE-EVENT REMINDERS Be pro-active about communicating event details to your table guests. United Way will also send reminders to all registered guests as to the logistical details that everyone needs to know before the event. Notices will be sent right up through the morning of the event. 2 ASK THEM TO BE GUESTS AT YOUR TABLE The best invitation is personal! Extend an invitation in person, by phone or . Sample script provided in this toolkit. 3 CREATE EXCITEMENT This is an exciting event to network with local professionals, shop for beautiful purses and other items at the Silent Auction and raise funds and awareness in support of financial stability for women in families in the greater Hartford area. Attend Table Captain calls to hear about successful recruiting ideas, share your story and learn about specific event details to share with your table guests. 4 REGISTERING YOUR GUESTS Guests can register via this link: pop18.auction-bid.org/microsite/ Complete the form at the back of the toolkit and submit to powerofthepurseregistration@unitedwayinc.org. All Table Captains and guests should pay in advance via credit card or check. You may substitute guests any time before June 6, After that, ALL changes will be handled at the HELP DESK at the event. Registration deadline is June 6, No exceptions. THANK YOU FOR SERVING AS A TABLE CAPTAIN! 6 POWER OF THE PURSE DAY! Plan to arrive at the Convention Center by 10:30 a.m. to park (it will be busy!). Guest will pre-pay for parking before the program so bring your parking ticket with you! Networking and Silent Auction begins at 11:00 a.m. The ballroom doors open at 12:00 p.m. and lunch is pre-set on the tables. Auction closes at 12:10 p.m. and winners are announced via text message right away. The program is 12:15 1:15 p.m., including key note speaker Bonnie St. John. 7 SOCIAL MEDIA Remember to use social media to promote the event and fill your table. 8 POST-EVENT FOLLOW-UP Personally thank your guests! United Way will too! Event results will be announced via from United Way a few days after the event. Included will be a survey for all guests to share feedback. Encourage your guests to do so as well! United Way will send acknowledgements to donors after gifts have been processed. QUESTIONS? Contact Pamela Senatore at or psenatore@unitedwayinc.org. 4
5 SAMPLE INVITATION LETTER OR Please feel free to customize the following text by cutting and pasting it into a letter or . Date Dear, I am excited to tell you that I am a Table Captain for United Way Women United s Power of the Purse Luncheon and Silent Auction this year! This event is a special opportunity to have fun and network while supporting a cause important to me helping women and families in our community become financially stable. This year Power of the Purse will be held on Thursday, June 14th at the Connecticut Convention Center from 11:00 a.m. to 1:30 p.m. and I would love it if you could join me. Will you be a guest at my table? Power of the Purse is a great opportunity to learn about Women United, network with nearly 1,300 local professionals, shop in the silent auction (with over 200 outstanding items!) and be motivated to support the cause by an inspiring speaker. I have purchased 9 tickets in addition to my own. Would you kindly join me at my table? OR: I am committed to selling 9 tickets in addition to purchasing my own. Would you kindly join me at my table? Tickets are $125 until May 14th or $145 after that and you can register via the link below. The luncheon also features outstanding keynote speakers; this year the speaker is Bonnie St. John. Here is a little bit about her: Despite having her right leg amputated at age five, Bonnie St. John became the first African-American to win medals in Winter Olympic competition at the 1984 Paralympics. A magna cum laude Harvard graduate and Rhodes Scholar, she went on to be appointed by President Clinton as a director for Human Capital Issues on the White House National Economic Council. St. John is a best-selling author, highly sought-after keynote speaker, television and radio personality, business owner and Fortune 500 leadership consultant. In 2010, she represented the United States as a member of President Obama s official delegation to the Paralympic Winter Games. In 2015, St. John was inducted into the National Association of Women Business Owners (NAWBO) Hall of Fame. She has been featured on CNN, CBS Morning News, NBC News, PBS, NPR and The Today Show, as well in The New York Times, People, O and Essence. I hope you will join me at my table. You can register via this link: pop18.auction-bid.org/microsite/ or contact me directly with details. Thank you! Your Name Your Contact Information 5
6 SAMPLE CONFIRMATION LETTER OR Please feel free to customize the following text by cutting and pasting it into a letter or . Greetings! Thank you for confirming you will attend United Way Women United s Power of the Purse Luncheon and Silent Auction. I am delighted you have committed to joining me for this amazing event! Here s the information you ll need: Date: Thursday, June, 14, 2018 Time: 11:00 a.m. Registration Opens 11:00 a.m. - 12:00 p.m. Silent Auction 12:00 p.m. - 1:30 p.m. Luncheon/Program Location: Connecticut Convention Center (Sixth Floor), 100 Columbus Boulevard, Hartford, CT Please remember to bring your parking ticket with you to pre-pay for discounted parking in the Convention Center garage. I am excited for you to participate in the silent auction, hear a fabulous speaker and learn more about the amazing work United Way Women United is doing to put women and families on the road to financial stability. Thank you so much for supporting this important event! Sincerely, Your Name 6
7 SAMPLE TELEPHONE SCRIPT Hello, this is. I am excited to tell you that I am a Table Captain for United Way Women United s Power of the Purse Luncheon and Silent Auction this year! This event is a special opportunity to have fun and network while supporting a cause important to me helping women and families in our community become financially stable. This year Power of the Purse will be held on Thursday, June 14th at the Connecticut Convention Center from 11:00 a.m. to 1:30 p.m. and I would love it if you could join me. Will you be a guest at my table? Power of the Purse is a great opportunity to learn about Women United, network with nearly 1,300 local professionals, shop in the silent auction (with over 200 outstanding items!) and be motivated to support the cause by an inspiring speaker. I have purchased 9 tickets in addition to my own. Would you kindly join me at my table? OR: I am committed to selling 9 tickets in addition to purchasing my own. Would you kindly join me at my table? Tickets are $125 until April 30th or $145 after that and you can register via the link below. In addition to a great lunch with a dynamic speaker, Power of the Purse also includes a silent auction filled with designer purses, related accessories, gift certificates, trips and other fantastic items for men and women. This year, we are fortunate to have Bonnie St. John as our keynote speaker. Despite having her right leg amputated at age five, Bonnie St. John became the first African-American to win medals in Winter Olympic competition at the 1984 Paralympics. A magna cum laude Harvard graduate and Rhodes Scholar, she went on to be appointed by President Clinton as a director for Human Capital Issues on the White House National Economic Council. St. John is a best-selling author, highly sought-after keynote speaker, television and radio personality, business owner and Fortune 500 leadership consultant. In 2010, she represented the United States as a member of President Obama s official delegation to the Paralympic Winter Games. In 2015, St. John was inducted into the National Association of Women Business Owners (NAWBO) Hall of Fame. She has been featured on CNN, CBS Morning News, NBC News, PBS, NPR and The Today Show, as well in The New York Times, People, O and Essence. Will you be a guest at my table? Yes To Joining You (Please Record on Guest List) I m so glad that you ll be able to join us! Let me confirm your address, phone number and . Do you want me to use your home or business address? United Way will send you a reminder with all of the details (lunch menu, parking instructions, etc.) the Friday before the Luncheon. In the meantime, be sure to mark Thursday, June 14th on your calendar. The lunch/program starts at 12:15, but plan to arrive at 10:30 a.m. to network with other women and men and bid on some fabulous handbags in the silent auction. I look forward to seeing you there! No Due to Scheduling Conflict/Conflict with $125 Ticket Price? I m sorry to hear that! This year s Power of the Purse Luncheon and Silent Auction is so important in meeting the growing needs of our community. Will you consider making a gift to United Way Women United of any size to be added to my table s fundraising total by visiting unitedwayinc.org/women/give. Thank you so much for supporting the United Way Women United, even though you can t come to the Luncheon. I ll keep you in mind to join my table next year and hope you can join us at future events. 7
8 GUEST LIST FORM TABLE CAPTAIN INFORMATION Name (as you would like it to appear): Company/Affiliation (if applicable): Address: Phone: GUEST INFORMATION Please print name of each guest (as she or he would like it to appear) and indicate whether payment is enclosed. Checks should be made payable to United Way, with Power of the Purse written in the note section. United Way will send a reminder on Friday, June 8th to guests who have provided an address. NAME, , COMPANY/AFFILIATION, PAYMENT (IF APPLICABLE) ENCLOSED 1.You Please make checks payable to United Way and return this form by June 6th to: Power of the Purse United Way of Central and Northeastern Connecticut 30 Laurel Street Hartford, CT You may also your guest list to PowerofthePurseRegistration@unitedwayinc.org QUESTIONS? Contact Pamela Senatore at or psenatore@unitedwayinc.org. 8
9 ONLINE REGISTRATION GUIDE To optimize your registration and ticket purchase experience, please use Google Chrome or browser other than Internet Explorer, then follow these steps: REGISTRATION OPENS MARCH 15 1 Go to pop18.auction-bid.org/microsite/. 2 Click Register and Buy Tickets at the top left of the page. 3 There are 3 options to Register depending on how you are paying for your ticket: Option 1: I am paying for my ticket/table online today > Click the RED box and follow instructions from Step 4 below Option 2: I am a guest of a Table Captain who has paid for my ticket > Click the BLUE box and follow instructions from Step 13 below Option 3: I am paying for my ticket/table with a check > send an to powerofthepurseregistration@unitedwayinc.org for ALL CHECK TRANSACTIONS* 4 Option 1: I am paying for my ticket/table online today 5 Select your ticket type: Early Bird Rate: March 8th through close of business April 30, 2018 General Admission Individuals, Table Captains, Table Captain Guests $125 Table Captain Sponsor 10 General Admission tickets (1 table) $1,250 Regular Rate: on or after May 1, 2018 General Admission Individuals, Table Captains, Table Captain Guests $145 Table Captain Sponsor 10 General Admission tickets (1 table) $1,450 6 Select the number of tickets you are purchasing. 7 Click Confirm Selection. 8 Follow the prompts when asked if you Already have a GiveSmart account? If Yes please sign-in. If No please enter your information to create an account. 9 Enter your contact information, dietary restrictions, how you heard about Power of the Purse and your Table Captain s name (if applicable). 10 If you are a Table Captain Sponsor (have purchased a table of 10) you will be prompted to enter your guests information. If you do not have guest information at the time of registration you may skip this step. You must submit your guest information by June 6th via powerofthepurseregistration@unitedwayinc.org OR your guests can register themselves by following the instructions for Option 2, Step 13 below. Continued on next page 9
10 ONLINE REGISTRATION GUIDE 11 Click Confirm & Pay to complete your registration. Follow the prompts to complete your payment. 12 You will receive an confirmation once your registration is complete. If you do not receive an confirmation your registration is not complete. 13 Option 2: I am a guest of a Table Captain who has paid for my ticket 14 Follow Steps 1 & 2 above and at the Registration page, click the BLUE box. This is how to register when your ticket has already been paid for. 15 Follow the prompts when asked if you Already have a GiveSmart account? If Yes please sign in. If No please enter your information to create an account. 16 Enter your contact information, dietary restrictions, how you heard about Power of the Purse and your Table Captain s name. 17 Click Register to complete your registration. 18 You will receive an confirmation once your registration is complete. If you do not receive an confirmation, your registration is not complete. * Checks can be made payable to United Way and mailed or dropped off at 30 Laurel Street, Hartford, CT Please write Power of the Purse in the note section. For questions or issues purchasing tickets or registering, please contact powerofthepurseregistration@unitedwayinc.org. 10
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