INVITATION TO EXHIBIT

Transcription

1 INVITATION TO EXHIBIT MLA Annual Convention 8 11 January 2015 Vancouver Convention Centre The largest gathering of teachers and scholars in the humanities

2 WHO ATTENDS* TEN REASONS TO EXHIBIT AT THE MLA ANNUAL CONVENTION IN VANCOUVER The exhibit hall will be located directly next to the registration and welcome center, close to the English and foreign language sessions, providing a centralized experience for all attendees. The world-class contemporary art collection and library at the Vancouver Art Gallery are less than a mile away. The price for a full 10 x 10 booth rental includes carpeting and Wi-Fi. The Grouse Mountain Skyride, an amazing escape into nature, is only a 20-minute drive from the convention center. Your products will be seen by the international community that attends the MLA Annual Convention, in one of the top 15 international meeting cities in the world (per SmartMeet). The Dr. Sun Yat-Sen Classical Chinese Garden, a botanical sanctuary in Vancouver s Chinatown, is about one mile from the convention center. 49% of convention attendees who visit the exhibit hall purchase products from exhibitors.* 86% of convention attendees visit the exhibit hall.* Stanley Park, just 1.5 miles away from the convention center, is Vancouver s top attraction, a public park that covers over 1,000 square feet in the downtown area. The MLA Annual Convention is still the largest gathering of teachers in the humanities, with over 7,000 attendees. Bonus reason: Poutine! *Data collected from the survey of 2014 MLA Annual Convention attendees. 54% female 6% did not answer 94% from the United States 40% male 2% Canadian 4% international (not Canadian) The MLA has 1,115 members in Canada (4.0% of the membership) and an additional 2,469 (8.9%) from around the world. *Data collected from the survey of 2014 MLA Annual Convention attendees

3 In the ten years we exhibited at the MLA convention, we have seen a dramatic increase in the number of visitors who come to the booth and have been delighted to see that a significant proportion of these academics return to the exhibition to consult with us on new titles for their courses and research. Gwen Enstam Exhibition Manager, Scottish Writing Exhibition IMPORTANT DATES AND DEADLINES 10 June 2014 Exhibit Hall Theater reservations due for inclusion in the Program 12 June 2014 Application and 50% deposit due for preferred booth assignments July 2014 Booth assignments 22 July 2014 Reservations deadline for advertising in the Program 5 August 2014 Materials due for advertising in the Program 29 August 2014 Balance of booth rental fee due. Booth application deadline for inclusion in the Program Mid-September 2014 Exhibitor Service Manual with MLA housing information sent to exhibitors Mid-October 2014 Programs mailed to all MLA members Don t miss this opportunity to interact with over 7,000 language, literature, and humanities academics from around the world. Join us in January for the first Modern Language Association convention in Vancouver. WHY EXHIBIT AT THE MLA CONVENTION? Connect face-to-face with an international array of academics and educators in language, literature, and the humanities. Develop new relationships and strengthen existing connections. Showcase your newest publications, products, and services. Enhance brand awareness with attendees seeking products for personal, research, and classroom purposes. Who are the MLA attendees? Teachers and scholars of language, literature, humanities, and culture Program directors and department chairs of colleges and universities Graduate students seeking to establish their careers International attendees representing a wide range of languages and cultures Writers and academics who want to share their knowledge, connect with colleagues, and discover the newest publications and products Who are MLA exhibitors? Publishers of scholarly, research, trade, and literary publications in English and other languages E-book publishers, digital libraries, and other digital-media providers Producers of information technologies for humanities scholarship, research, English and foreign language teaching, translation, writing, and editing Suppliers of products and services for people studying and teaching language, literature, and the humanities

4 EXHIBITION SCHEDULE Installation of Exhibits Thursday, 8 January :00 a.m. 5:00 p.m. Exhibit Hall Open Friday, 9 January :00 a.m. 6:00 p.m. Saturday, 10 January :00 a.m. 6:00 p.m. EXHIBITOR BENEFITS All-access badges with access to sessions (two per booth) Complimentary exhibitor badges (four per booth) Inclusion in the convention Program exhibitor list (29 August deadline) Link to your Web page through 31 January 2015 Complimentary guest passes to the exhibit hall (up to six) Four copies of the Program and access to the Program online Reduced MLA convention hotel rates PROMOTE YOUR BOOTH Take advantage of special marketing opportunities to promote your company, connect with attendees, and guide attendees to your booth at the convention. Forms and details are available on the MLA exhibitor page ( Exhibit Hall Theater presentations (see Exhibit Hall Theater) Program advertisements (see Program) MLA member mailing list rentals MLA convention registrant marketing blasts Convention Daily announcements of in-booth receptions, book signings, raffles, and other events Convention-related activity on Twitter (@MLAconvention and #MLA15) Sponsorship Opportunities Extend your convention presence beyond your exhibit booth as an MLA sponsor. Write to Stacey Courtney (scourtney@ mla.org) for details and with suggestions. Exhibit Hall Theater Enhance your company s profile with a twentyminute presentation in the Exhibit Hall Theater. Submit the reservation form and payment by 10 June to have your presentation included in the printed convention Program. Presentation details will also be available through the online Program and will be included in the convention archive after the convention ends. This offer is available exclusively to MLA exhibitors. Presentation slots are limited and will be assigned on a first-come, first-served basis. Sunday, 11 January :00 a.m. 1:00 p.m. Dismantling of Exhibits Sunday, 11 January :00 5:00 p.m. MLA CONTACT INFORMATION Exhibitor information online: Exhibit space, marketing, and sponsorship questions: Stacey Courtney Senior Convention Manager Phone Fax scourtney@mla.org PMLA advertising questions: Annabel Schneider Advertising Manager, PMLA Phone aschneider@mla.org MLA mailing address: Modern Language Association 26 Broadway, 3rd floor New York, NY Follow the MLA on #MLA15

5 EXHIBITION INFORMATION 2015 Exhibit Booth Rental Fees The letter shown with each booth number indicates the price of the booth. P $1,895 (Premiere) A $1,775 B $1,625 Standard Booth Dimensions and Accessories Booths are 10 wide and 10 deep. 8 draped back wall with 3 high side drapes are included. One 7 x 44 two-line sign is included. Booth does not include furniture. Exhibit booth carpeting is not required. Wi-Fi access throughout the exhibit hall is included. Please see Terms and Conditions for complete information on exhibit construction. Payment Schedule A minimum deposit of 50% of the total booth rental fee must accompany the completed application. The balance is due on receipt of the invoice and must be submitted before 29 August Late exhibit booth applicants will be required to pay in full with a credit card. Booth Application Deadlines 12 June deadline for receipt of booth application and 50% deposit for priority booth assignment based on accumulated points 29 August deadline for receipt of booth application and complete payment for inclusion in the printed Program After 29 August Late booth applications must be accompanied by complete payment and will be processed based on availability. Priority Booth Assignments The MLA uses a point system to assign general exhibit space for applications and payment received by 12 June. Firms with the most points receive first consideration for their booth assignments. A firm accumulates points for years exhibited, the number of booths rented, sponsorship participation, and number of advertising pages, among other considerations. Contracts that are received before 12 June can accumulate additional points. Contracts received on or before 15 May will receive five bonus points 22 May will receive four bonus points 29 May will receive three bonus points 5 June will receive two bonus points 12 June will receive one bonus point Firms whose applications and payment are received after the 12 June deadline will be allocated the remaining spaces in the order they are received based on availability. University Press Exhibitors The MLA reserves a section in the exhibit hall for university presses to exhibit, which can provide greater visibility than exhibiting elsewhere in the hall. If you represent a university press and wish to reserve space in the university press block, be sure to select that option on the booth application. Booths in the university press block will be assigned in the order the forms and appropriate payments are received, not based on accumulated points. Exhibitor Service Manual The Exhibitor Service Manual will be sent to confirmed exhibitors in mid-september. The manual will contain exhibitor badge and housing information; details on customs brokers, drayage, and advance warehouse services; and order forms for booth furnishing, services (e.g., labor, booth cleaning, catering), and equipment (e.g., Internet, electricity, computers and display monitors). Even though the MLA hosts one of the largest academic conventions, the fantastic MLA staff is very attentive to the specific needs of exhibitors. They expertly anticipated various needs and assisted in ensuring that all our events, including the one for the Nobel laureate Gao Xingjian, were successful. CANADIAN CUSTOMS Canada has specific customs regulations for expositions such as the MLA convention. This includes duty- and tax-free shipping for materials being temporarily imported for display use or being imported for giveaway or promotional use. A customs broker can work on your behalf to ensure all paperwork is completed correctly to make this process as easy and seamless as possible. The MLA s official exhibition service contractor and designated customs broker, Levy Show Service, Inc., is available to help you with any questions or concerns about the customs process. Levy Show Service, Inc. Phone: Fax: Toni L. Tan Director, Cambria Press operations@levyshow.com For more information on Canadian customs, write to Canada Border Services Agency (IECSP-PSEIC_VAN@cbsa-asfc.gc.ca) or visit

6 PROGRAM In January 2014, over 7,000 MLA convention participants referred to the Program repeatedly for information about nearly 800 sessions, forums, and readings. An advertisement in the Program guides prospective customers directly to your booth. The Program also contains a map of the exhibit hall with a directory of exhibitors (both in print and online) and an index of advertisers. The Program (the November issue of PMLA, the journal of the Modern Language Association) is sent in October to nearly 28,000 MLA members and to about 1,900 libraries and is available online at mlajournals.org. Thus, in addition to reaching over 7,000 convention attendees, your ad will be seen by English and foreign language scholars in their homes and offices. Last year, 69 advertisers filled pages of the Program; dozens of publishers have already reserved space in the November 2014 issue of PMLA. Deadlines Reservations: 22 July 2014 Materials: 5 August 2014 Rates and Specifications Full page $1,200 6 wide x 8.75 high Half page $785 6 wide x 4.25 high Trim size 7.5 wide x 10.5 high 2014 PMLA (volume 129) advertisers receive special rates (full page, $810; half page, $520). No cash or agency discounts accepted. Only ads in electronic form are accepted. Please consult the MLA Web site ( for instructions. All electronic ads should be submitted in PDF and ed to aschneider@mla.org. No bleeds, color, or quarter-page ads. Do not include crop marks or color bars. The Program s text stock is 45-pound white matte-coated paper. Payment First-time PMLA advertisers must send payment with their insertion orders. You may reserve advertising space for the November 2014 issue of PMLA on the enclosed Application for Exhibit Space. If paying by check, please include separate checks for booth space and for advertising space. Write to Annabel Schneider, Advertising Manager, PMLA (aschneider@mla.org), for additional information. Photographs courtesy of Tourism Vancouver, Albert Normandin, and Oscar Einzig.

7 LIST OF 2014 EXHIBITORS Alexander Street Press Anthem Foundation for Objectivist Scholarship ARTstor Ashgate Publishing Association Book Exhibit Bedford / St. Martin s Bloomsbury Boydell and Brewer Bucknell University Press Cambria Press Cambridge University Press CAPA International Education Cengage Learning University of Chicago Press Chronicle of Higher Education Columbia University Press Consortium Book Sales Council of Editors of Learned Journals David Brown Book Company De Gruyter University of Delaware Press Duke University Press EBSCO Information Services Edinburgh University Press Fairleigh Dickinson University Press FastPencil Feminist Press, CUNY University Press of Florida Fordham University Press University of Georgia Press Grove/Atlantic, Inc. Hackett Publishing Company HarperCollins Publishers Harvard University Press HigherEdJobs IES Abroad IIE/Council for International Exchange of Scholars University of Illinois Press Inside Higher Ed Interfolio, Inc. University of Iowa Press Johns Hopkins University Press JSTOR Lehigh University Press Lexington Books Librairie Droz Maney Publishing University of Massachusetts Press McFarland University of Michigan Press Michigan State University Press Middlebury Language Schools Milkweed Editions University of Minnesota Press University Press of Mississippi MIT Press Modern Language Association Modern Language Initiative New York Review Books New York Review Children s Collection New York Review of Books University of North Carolina Press Northwestern University Press University of Notre Dame Press NYRB Classics NYRB Lit NYRB Poets NYU Press Ohio State University Press On the Avenue Marketing ORCID Oxford University Press Palgrave Macmillan Pearson Penguin Group (USA) Penn State Press University of Pennsylvania Press Performant Software Solutions Polity Princeton University Press Project MUSE ProQuest Publishers Group West Random House, Inc. Rodopi Routledge Rutgers University Press SabbaticalHomes.com Salem Press Scottish Writing Exhibition Small Press Distribution Stanford University Press SUNY Press Temple University Press University of Toronto Press University of Virginia Press Wiley University of Wisconsin Press Writer s Muse W. W. Norton and Company Yale University Press