Informal Briefing Minutes Tuesday, December 5, :30 AM 1. County Administration

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1 Official Informal Briefing Minutes Tuesday, December 5, :30 AM Present: Charlotte J. Nash, Jace Brooks, Tommy Hunter, John Heard Absent: Lynette Howard 1. County Administration Gwinnett Place CID Update Gwinnett Place Community Improvement District Executive Director Joe Allen and Ken Bleakly of Bleakly Advisory Group provided an overview and initiatives of the CID. No Official Action Taken.

2 The Gwinnett Place You Don t Know

3 CID Board of Directors Chair Leo Wiener, President, Ackerman Retail Vice Chair James Song, CRJ Inc. Secretary/Treasurer Mark Williams, Printing Trade Company Assistant Secretary Tim Hur, Better Homes and Gardens Real Estate Jill Edwards, Wells Fargo Craig Hudson, Boehringer Ingelheim Animal Health Jeonghwa ( June ) Lee, Nelson Riley & Scarborough Chris McGahee, Observer for City of Duluth Trey Ragsdale, Kaiser Permanente of Georgia

4 Gwinnett Place CID Mission: To enhance the vitality of Gwinnett s central business district by strengthening the area s role as the center of economic and employment activity. Vision: Gwinnett Place is the model for an internationally diverse, livable urban community.

5 Thank You for your Investment in Gwinnett Place Since its founding in 2005, the Gwinnett Place CID has generated over $13.9 million in special assessments from commercial property owners. Gwinnett County has provided over $17.5 million in grants and SPLOST funds.

6 Infrastructure Investments Thank You!

7 Quality of Life Initiatives - Streetscapes

8 Quality of Life Initiatives - Clean

9 Quality of Life Initiatives - Beautification

10 Quality of Life Initiatives - Clean

11 Quality of Life Initiatives Safety As a result of initiatives by the Gwinnett Place CID to provide coordinated safety and security through community patrols, removal of graffiti and other well established no broken windows public safety techniques, reported police incidents in the CID have declined by 39% since 2007, to the benefit of residents, businesses, shoppers and visitors. 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1, Total Crime Incidents in GPCID 4,016 3,166 2,897 2,845 2,690 2,650 2,524 2,645 2,455 2,

12 Plans and Studies

13 Dream ACTivate Builders Gwinnett Place- Park Connectivity

14 ACTivate Gwinnett Place-Thinking Out of the Box

15 Quality of Life Initiatives - Economic Development

16 Getting the word out Gwinnett Place CID has budgeted $120K to: in collaboration with Gwinnett County Economic Development and Partnership Gwinnett create an integrated marketing communications and outreach plan to local, regional and national developers develop redevelopment scenario concepts and images for key catalyst sites promote awareness of development opportunities and available incentives including the Redevelopment Overlay District

17 The Economic and Fiscal Impacts of the Gwinnett Place AREA Summary Presentation Prepared by: 16

18 Map of the Gwinnett Place Area of Influence (AOI) and CID This analysis focuses on the Economic and Fiscal Impacts of the Gwinnett Place Area. 17

19 Real Estate and Tax Base The Gwinnett Place Area of Influence contains a significant concentration of real estate property values. The Gwinnett Place Area has over 13.3 million SF of commercial development in 399 parcels. The market value of real estate in the Gwinnett Place Area of Influence is $1.7 Billion, with a taxable value (40%) of $613 million. The market value of an average acre in Gwinnett Place is $728,000- twice the Gwinnett County Average of $314,581. The Gwinnett Place Area of Influence represents 5% of Gwinnett County s Commercial tax digest, on just 1.0% of the County s land. Source: Gwinnett County GIS, Georgia DOR Consolidated Tax Digests 2016

20 Real Estate and Tax Base Property Taxes from Gwinnett Place AOI The Gwinnett Place Area of Influence generates approximately $22.6 million in Gwinnett County and Gwinnett County Schools property taxes annually. The Gwinnett Place Area of Influence generates $9.4 million in property tax revenue for Gwinnett County. 58% To Gwinnett Schools $22.6 million in property taxes Summary of County Property Tax Revenues from Gwinnett Place AOI 42% To Gwinnett County The Gwinnett Place Area of Influence generates $13.2 million in property tax revenue for Gwinnett County schools annually. Source: Gwinnett County GIS, Georgia DOR Consolidated Tax Digests 2016

21 Workers: Gwinnett Place Employment The Gwinnett Place AOI is home to an estimated 24,499 jobs. Over 57,000 people work within 3-miles of Gwinnett Place Area workers are well-educated 49% of area workers have a four-year college degree or higher Area workers are racially and ethnically diverse: 63% of area workers are white 27% are African American 9% are Asian/Pacific Islander Income 52% earn less than$40k/year 48% earn more than $40K

22 Workers: Gwinnett Place Employment Estimated Jobs by Building, in and around the Gwinnett Place CID and Area of Influence (June 2017) The Gwinnett Place area is among Gwinnett County s densest employment centers. The Gwinnett Place Area of Influence has an average of 6,049 jobs per square mile, compared to 800 for Gwinnett County as a whole. Source: CoStar, Inc., ITE, BAG Based on Commercial Real Estate Inventory and Vacancy from CoStar and Typical Building Area per Employee by Business Type from ITE-Institute of Transportation Engineers 2014

23 Workers: Gwinnett Place Employment Gwinnett Place is a major employment center in Gwinnett. Gwinnett Place AOI represents only 1.0% of the County s land area, yet is home to: 24,499 jobs or 7% of all jobs in Gwinnett County. 24% of Gwinnett County s retail jobs. 13% of Gwinnett County s finance and insurance jobs. 8% of Gwinnett County s management jobs. 6% of Gwinnett County s professional and scientific and technical jobs. Gwinnett Place has a substantial concentration of many of the county s premium jobs. Gwinnett Place AOI Employment By Sector, 2017 Jobs by NAICS Industry Sector Gwinnett Place Area of Influence Sector % of Total Jobs GPAOI % of County Jobs Retail Trade 5,934 24% 11.6% Finance and Insurance 3,185 13% 18.2% Administration & Support 2,799 11% 9.0% Accommodation and Food Services 2,522 10% 8.8% Management of Companies 1,994 8% 21.1% Professional, Scientific, and Technical 1,381 6% 4.7% Manufacturing 1,310 5% 4.6% Health Care and Social Assistance 1,242 5% 4.3% Construction 957 4% 5.0% Wholesale Trade 839 3% 2.4% Information 683 3% 5.4% Real Estate and Rental and Leasing 508 2% 8.2% Educational Services 406 2% 1.4% Other Services 333 1% 3.8% Transportation and Warehousing 276 1% 3.9% Arts, Entertainment, and Recreation 71 0% 2.5% Public Administration 36 0% 1.2% Agriculture, Forestry, Fishing and Huntin 1 0% 0.4% Mining, Oil and Gas - 0% 0.0% Utilities - 0% 0.0% Total Gwinnett Place AOI Jobs 24, % 7.0% Source BAG, Environics Analytics, US Census. GDL & BLS 2017

24 Workers: Change in Employment Over Time The Gwinnett Place CID is home to an estimated 18,560 jobs as of June, The larger 3-mile area is home to an estimated 57,413 jobs. Employment in the area has been rising steadily since 2011, with 10,000 jobs added in the market area, and 4,000 jobs added in the CID over the last five years. 70,000 60,000 50,000 40,000 30,000 20,000 10,000 49,667 14,954 50,200 15,442 51,767 16,850 Estimated Employment June 2017: GPCID 18,560 3-mile Market Area 57,413 Estimated Jobs in Gwinnett Place CID and 3-Mile Market Area (June 2017) 53,702 17,231 53,872 17,281 49,406 14,938 46,659 14,119 47,791 14,767 47,723 15,392 50,700 16,492 52,301 16,907 54,346 17,568 56,391 57,413 18,229 18, GPCID 3-mile Source: US Census longitudinal employer-household dynamics, Claritas, Inc.

25 Workers: Commuting Patterns Nearly 90% of working market area residents commute to jobs outside the market area Just 1% of working residents both live and work in the market area 96% of working market area residents (who work outside of home) drive to work Only 1% use transit to get to work. Nearly 93% of the market area s employees commute in to work from elsewhere. 40% come from Gwinnett County outside the market area 27% come from core Atlanta Metro counties (Cobb, Fulton, & DeKalb) 11% from other nearby counties (Forsyth, Hall, Barrow, Cherokee) 22% are from farther away Over 12,000 area workers, or 22%, have an average commute time of more than 45 minutes. 90 % commute in to Gwinnett Place market area jobs Gwinnett Place 3-Mile market area 1% of workers live & work here Source: US Census longitudinal employer-household dynamics, Claritas, Inc. Source: US Census longitudinal employer-household dynamics, Claritas, Inc. 96% of Gwinnett Place market area residents commute out to work every day

26 Retail Spending and Revenues The Gwinnett Place AOI is Gwinnett County s premiere shopping and dining district. 13% of the County s retail space is in the Gwinnett Place area. The area has 7.8 million SF of retail space. Over $1.1 billion in retail spending occurs here each year. Gwinnett Place area has over 170 restaurants which sell an estimated $60 million in food and beverages each year. Food- Service & Drinking $60 Mil. Source BAG, Environics Analytics, US Census. GDL & BLS 2017

27 Gwinnett Place: Economic Output The total economic output of businesses in the Gwinnett Place Area of Influence is $9.5 billion. The direct economic output of businesses in the Gwinnett Place Area of Influence (GPAOI) is $4.5 billion. The indirect and induced effects resulting from the direct economic output is an additional $5.0 billion. In addition to the direct employment of 24,499 at Gwinnett Place, an additional 32,803 indirect and induced jobs are supported state-wide, for a total employment impact of 57,302 jobs. Direct Impact: $4.5 billion Indirect Impact: $5.0 billion Gwinnett Place s Total Economic Impact: $9.5 billion Source: US Census, BLS & ARC, RIMS II Economic Impact on State of GA 2017 Direct Output (Sales) obtained based on Gwinnett Place AOI Geometry input to 3-Digit NAICS Report from Environics Analytics.

28 Annual Net Fiscal Impact of Gwinnett Place The Gwinnett Place AOI generates $51.9 million in revenues to Gwinnett County and Gwinnett County Schools annually. $32.1 million to Gwinnett County $19.9 million to Gwinnett Schools Overall, Gwinnett Place generates a combined net fiscal surplus of $33.4 million to Gwinnett County and Gwinnett County Schools annually. Thus for every $1.00 worth of services received, the Gwinnett Place area generates $2.80 in local revenues to the County and Schools. * Property, Sales, ATVT and Hotel/Motel Taxes + Estimated Licenses and Permits Sources: Gwinnett County CAFR, Gwinnett County tax Assessor, GSU Fiscal Research Center, CoStar, Inc., BAG

29 Executive Summary: An Economic Snapshot of Gwinnett Place The Gwinnett Place Area of Influence is less than one percent of Gwinnett County s land area, but it plays a much greater role in Gwinnett s overall economy. As the county s most important employment and commercial center it plays a significant role in reducing the county s residential tax burden. 4.0 Square miles, the size of the Gwinnett Place Area of Influence 1% Amount of Gwinnett County s land area in the Gwinnett Place AOI 7% Share of Gwinnett s total jobs 13% Share of Gwinnett s finance and insurance jobs $1.7 B. Total market value of real estate in Gwinnett Place $728,000 Market value of an acre of land, versus $315,000 Countywide 5% Of Gwinnett s commercial Tax Digest that is in Gwinnett Place $9.2 M. Annual property tax revenue to Gwinnett County from Gwinnett Place $13.2 M. Annual property Tax Revenue to Gwinnett Schools from Gwinnett Place 1% $1.1 B. Total retail sales estimated in the Gwinnett Place AOI in % Proportion of Gwinnett s total retail sales that occur in Gwinnett Place 16% Share of Gwinnett s auto sales that occur in Gwinnett Place $500 M. Estimated vehicle sales that occur in Gwinnett Place annually 14% Proportion of Gwinnett s retail space that is in Gwinnett Place 10% Proportion of Gwinnett s office space that is in Gwinnett Place 23% Proportion of Gwinnett s Class A office space that is in Gwinnett Place

30 Residents of Gwinnett Place People 7,384 Residents in the Gwinnett Place AOI 96,000 Residents within within 3 miles Households and Housing 3,004 Households in the Gwinnett Place AOI 67% Percent of housing units in multi-family buildings 61% Households with just one or two people 65% Households with no children 77% Households that are renters Household Income $53,820 Average household income $39,081 Median household income 14,487 Households with incomes of $50,000 or higher within 3 miles Diversity The Gwinnett Place area is one of the most racially, ethnically and culturally diverse areas within one of the nation s most racially diverse counties. 30% Residents that are Black or African American 26% Residents that are Asian 25% Residents that are White alone 18% Residents that are Other race or 2-or-more races 29% Residents that are Hispanic or Latino 51% Speak a language other than English at home

31 Residents of Gwinnett Place Millennial Spending Power The Gwinnett Place area is the epicenter of a large population of millennials with significant household incomes and consumer spending potential. Within 5 miles of Gwinnett Place, there are an estimated 74,000 residents aged with households income above $50,000. Within 10 miles of Gwinnett Place, there are an estimated 140,000 residents aged with households income above $50,000. Currently, the 10-mile market area, which includes most of Gwinnett County, contains relatively few housing, work, dining, or entertainment options tailored to appeal to the millennial generation. Households earning more than $50,000, by distance from Gwinnett Place CID Age Range 3-Mile 5-Mile 10-Mile Under 25 8,781 22,919 75, ,277 47, , ,630 43, , ,339 10,240 42,356 Source: Claritas Inc., US Census

32 Residents of Gwinnett Place More than half of Gwinnett Place 3-mile area households speak a language other than English at home, compared to just 33% county-wide Language Spoken at Home. Gwinnett Place Area and Gwinnett County

33 You Think Those Numbers are Impressive

34 Just Imagine the Possibilities

35 From this

36 To this

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