Villanova University
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1 The People. The Tradition. The Excellence. Month Managed by IMG College
2 OVERVIEW» Why College» About» Asset Overview» Next Steps 2 Managed by IMG College
3 Why College 3 Managed by IMG College
4 WHY COLLEGE SPORTS? 1. College sports has the largest fan base of all sports - over 172 million fans 2. College sports delivers an authentic product with unrivaled tradition and highly devoted fans base 3. Demographics of college fans are broad and diverse Young affluent men High disposable income The largest female fan base in sports with over 77 million Reaches ethnic minority groups 4. Attendance of college sports events exceeds all sports - over 100 million in Television ratings for top sporting events are only surpassed by the Super Bowl 6. Sales of college licensed merchandise rivals all sports - $3.9 billion in sales 7. College sports delivers a year round conversation with consumers Source: ESPN/TNS Sports Poll Managed by IMG College
5 College has the largest fan base in all of sports Sports Affinity in the US Projected fans age 12+ (millions) College Sports 172 NFL 171 College Football 152 MLB 150 NBA 125 College Basketball 124 Figure Skating Extreme Sports Motorsports million people ages 12+ consider themselves fans of college sports Boxing 98 Source: US Census; The ESPN Sports Poll, a service of TNS (2009 survey) 5 Managed by IMG College
6 Nielsen ratings demonstrate the appeal of college sports Ratings Across League Championships NFL Super Bowl 2/7/10 45 BCS Football Championship 1/7/10 NCAA Basketball Championship 4/13/10 SEC Football Championship 12/5/09 NBA Finals 6/11/09 MLB World Series Game Six 10/29/09 NASCAR Daytona 500 2/14/10 PGA Championship 8/16/09 3 of the 4 most watched athletic championships are college events NHL Stanley Cup Finals 6/12/09 Source: Nielsen Media 6 Managed by IMG College
7 College attendance vastly exceeds all major sports Annual Attendance by Sport Fans attendance (millions) College Sports MLB College Football College Men s Basketball College Basketball NHL NBA Over 100 million people attended a college sporting event in 2009 NFL Source: ESPN.com & NCAA.com 7 Managed by IMG College
8 College has one of the largest female audiences Figure Skating Female Sports Affinity Projected female fans ages 12+ (millions) 82 College Sports 77 NFL 74 MLB 67 College Football 64 NBA 54 College Basketball Extreme Sports Motorsports million females are fans of college sports Horse Racing 45 Source: US Census; The ESPN Sports Poll, a service of TNS (2009 survey) 8 Managed by IMG College
9 College has the largest affluent fan base Affluent Sport Affinity (income $100,000+) Projected fans (millions) College Sports 29 NFL 28 College Football 26 MLB 25 College Basketball 22 NBA 21 Golf NHL Extreme Sports Tennis Over 29 million college sports fans earn more than $100,000 annually Source: US Census; The ESPN Sports Poll, a service of TNS (2009 survey) 9 Managed by IMG College
10 College reaches the Millennial Generation Sport Affinity Among yr olds College Sports Projected fans (millions) NFL Mixed Martial Arts Extreme Sports College Football Boxing NBA MLB College Basketball Motorsports Over 17 million year olds are fans of college sports Source: US Census; The ESPN Sports Poll, a service of TNS (2009 survey) 10 Managed by IMG College
11 College sports fans span cultural lines College Fans Among Key Segments Projected fans (millions) Percentage of fan base Hispanic 14% African American 13% Other 5.9% Source: US Census; The ESPN Sports Poll, a service of TNS (2009 survey) 11 Managed by IMG College
12 College sports fans are spending for licensed merchandise Annual Licensed Sales MLB $5.0B College Sports $3.9B NFL $3.3B NBA NASCAR $1.6B $3.0B Consumers spent $3.9 billion on college merchandise in 2009 Source: Global License Magazine and The Collegiate Licensing Company 12 Managed by IMG College
13 About 13 Managed by IMG College
14 » Established in 1842, Villanova s campus resides on the Main Line in suburban Philadelphia on a 254-acre campus» Among many honors awarded to, U.S. World and World Reports has recognized the University as the number one ranked regional institution in the Northern Region» Quick Facts: Location: Villanova, PA Nickname: Wildcats Enrollment: 10,000+ Living alumni: 80, Managed by IMG College
15 Villanova Department of Athletics» is proud of its long and distinctive athletics history» Villanova is a proud member of both the Big East Conference and Colonial Athletic Association (football only)» Potential radio reach: 11 Million (Football & Basketball)» Average radio broadcasts per year: 46» Average basketball attendance: On campus: 6,500+ (over 100 consecutive sell-outs) Wells Fargo Center: Approximately 20,000 in 09-10» Average football attendance: Approximately 9,000 in Managed by IMG College
16 Accessing Villanova fans Fully accessing the college market requires multiple points of entry POINT OF ENTRY On-campus AUDIENCE SIZE 10,000 students 3,000 faculty & staff (including 1,000 part-time) VILLANOVA UNIVERSITY Alumni Association 80,000 alumni Athletic Department Over 1.4 million fans * * Source: ESPN/TNS Sports Poll Managed by IMG College
17 Mindset of a Villanova fan SPONSOR PERCEPTION TEAM PRIDE VIEWERSHIP 75.1% agree that sponsors are leaders in their industry 59.3% own licensed team merchandise 55.9% are watching more college basketball ESPN Sports Poll, a service of TNS 2009 ESPN Sports Poll, a service of TNS 2009 ESPN Sports Poll, a service of TNS Managed by IMG College
18 High income among Villanova listeners $75,000+ INCOME AMONG LISTENERSHIP Percentage of fans Almost 70% of Villanova s listenership earns over $75,000 annually Source: Scarborough Managed by IMG College
19 An educated radio audience FANS WITH A COLLEGE DEGREE Percentage of fans Almost 70% of Villanova s listenership holds a college degree Source: Scarborough Managed by IMG College
20 Year-round marketing platform VILLANOVA OFFERS YEAR-ROUND ACTIVATION Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Football Basketball Lacrosse, Baseball, Swimming, Softball, etc. 20 Managed by IMG College
21 Asset Overview 21 Managed by IMG College
22 An integrated marketing platform To maximize your investment, we recommend building an integrated marketing program with uniquely leveraged assets to drive brand and business objectives. Promotions In-Venue TV Event Print Digital Business to Business Radio 22 Managed by IMG College
23 Join a premier community of partners VILLANOVA CORPORATE SPONSORS 23 Managed by IMG College
24 Television INSIDE VILLANOVA BASKETBALL Inside Villanova Basketball with Jay Wright The Coach s Show airs locally in Philadelphia twice each week on Comcast Sports Net, once a week on SNY in New York and once a week on Mid-Atlantic Sports Network. There are a total of ten (10) shows comprising the entire season. 24 Managed by IMG College
25 Radio THE VILLANOVA WILDCATS RADIO NETWORK» With one (1) affiliate for football and six (6) affiliates for men s basketball, the Villanova Wildcats Radio Network provides Wildcat fans throughout the Delaware Valley and Easter Pennsylvania the opportunity to catch all the exciting play-by-play action. Also, featured are weekly Coaches Shows with Coach Andy Talley and Coach Jay Wright. PROGRAMMING INCLUDES FOOTBALL BASKETBALL COACHES SHOWS Complete coverage of each Villanova Wildcats football game Three (3) hours of continuous coverage of every Wildcats men s basketball game Twenty (2) weeks of Coaches Shows on 950 ESPN Radio 25 Managed by IMG College
26 Digital VILLANOVA.COM Official site of Villanova Athletics» Unique content, live streaming audio and video, schedules, and more» 1.4 million unique visitors per year» 9.3 million page views per year BRANDING OPPORTUNITIES Website promotions Banner advertisements varying sizes Micro Site/Registration Landing Page 26 Managed by IMG College
27 Print PRINT COLLATERAL» A strategic branding opportunity and an effective way to reach passionate Villanova fans of all ages due to multitouch points and overall shelf-life of the publications and materials OPPORTUNITIES INCLUDE Football Game Program Basketball Yearbook
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