THE ECONOMIC AND FISCAL IMPACTS OF THE GWINNETT PLACE AREA

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1 THE ECONOMIC AND FISCAL IMPACTS OF THE GWINNETT PLACE AREA Prepared for: Prepared by: N OVEMBER

2 PURPOSE This analysis examines the economic and fiscal impact of the Gwinnett Place area: Gwinnett County s premiere employment and activity center. This report examines the economic and fiscal impact of the Gwinnett Place Community Improvement District (GPCID) and its impact on the economies of Gwinnett County and the State of Georgia. The report considers both: Economic impact which measures economic activity, both direct and indirect. Fiscal impact which compares the public revenues generated by the area to the cost of providing government services to the area. Photos: Mike Cloey 1

3 Executive Summary EXECUTIVE SUMMARY

4 EXECUTIVE SUMMARY ECONOMIC OUTPUT The total economic output of businesses in the Gwinnett Place Area of Influence in 2017 is $9.5 billion. T he direct economic output of businesses in the Gwinnett Place Area of Influence (GPAOI) is $4.5 billion. T he indirect and induced effects resulting from the direct economic output is an additional $5.0 billion. In addition to the direct employment of 24,449 at Gwinnett Place, an additional 32,803 indirect and induced jobs are supported statewide, for a total employment impact of 57,302 jobs. Direct Impact: $4.5 billion Indirect Impact: $5.0 billion Gwinnett Place s Total Economic Impact: $9.5 billion Source: US Census, BLS & ARC, RIMS II Economic Impact on State of GA 2017 Direct Output (Sales) obtained based on Gwinnett Place AOI Geometry input to 3-Digit NAICS Report from Environics Analytics. 3

5 ANNUAL NET FISCAL IMPACT OF GWINNETT PLACE The Gwinnett Place AOI generates $51.9 million in revenues to Gwinnett County and Gwinnett County Schools annually. $32.1 million to Gwinnett County $19.9 million to Gwinnett Schools Overall, Gwinnett Place generates a combined net fiscal surplus of $33.4 million to Gwinnett County and Gwinnett County Schools annually. T hus for every $1.00 worth of ser vices received, the Gwinnett Place area generates $2.80 in local revenues to the County and Schools. * Property, Sales, ATVT and Hotel/Motel Taxes + Estimated Licenses and Permits Sources: Gwinnett County CAFR, Gwinnett County tax Assessor, GSU Fiscal Research Center, CoStar, Inc., BAG 4

6 EXECUTIVE SUMMARY: AN ECONOMIC SNAPSHOT OF GWINNETT PLACE The Gwinnett Place Area of Influence is less than one percent of Gwinnett County s land area, but it plays a much greater role in Gwinnett s overall economy. As the county s most important employment and commercial center it plays a significant role in reducing the county s residential tax burden S q u a re m i l e s, t h e s i ze o f t h e Gwinnett P l a c e A re a o f I n f l u e n c e 1 % A mount o f Gwinnett C o u nt y s l a n d a re a i n t h e Gwinnett P l a c e AOI 7 % S h a re o f Gwinnett s t o tal j o bs 1 3 % S h a re o f Gwinnett s f i n a n c e a n d i n s u rance j o bs $ 1. 7 B. To tal market va l u e o f real e state i n Gwinnett P l a c e $ 7 2 8, M a r ket va l u e o f a n a c re o f l a n d, v e rsus $ 3 1 5, C o u nt y w i d e 5% O f Gwinnett s c o mme rcial Tax D i gest t h at i s i n Gwinnett P l a c e $ 9. 2 M. A n n ual p ro p e r t y tax reve n u e t o Gwinnett C o u nt y f rom Gwinnett P l a c e $ M. A n n ual p ro p e r t y Tax Re ve n u e t o Gwinnett S c h o ols f rom Gwinnett P l a c e $ 1. 1 B. To tal retail s a l e s e stimate d i n t h e Gwinnett P l a c e AOI i n % Pro p ortion o f Gwinnett s t o tal retail s a l e s t h at o c c ur i n Gwinnett P l a c e 16% S h a re o f Gwinnett s a u to s a l e s t h at o c c ur i n Gwinnett P l a c e $ M. E st i mate d v e h i c l e s a l e s t h at o c c ur i n Gwinnett P l a c e a n n u ally 14% Pro p ortion o f Gwinnett s retail s p a c e t h at i s i n Gwinnett P l a c e 10% Pro p ortion o f Gwinnett s o ff i c e s p ace t h at i s i n Gwinnett P l a c e 23% Pro p ortion o f Gwinnett s C l a ss A office s p a c e t h at i s i n Gwinnett P l a c e 1% 5

7 EXECUTIVE SUMMARY: ECONOMIC SNAPSHOT People 7, Re s i d e nt s i n t h e Gwinnett P l a c e A re a o f I n f l u e n c e Households and Housing 3, H o u seholds i n t h e Gwinnett P l a c e AOI 6 7 % Pe rc e nt o f h o u sing u n i t s i n multi - fami l y b u i l d i n g s 6 1 % H o u seholds w i t h j u st o n e o r t wo p e o p l e 6 5 % H o u seholds w i t h n o c h i l d re n Household Income $ 5 3, Average h o u sehold i n come $ 3 9, M e d i a n h o u sehold i n come Jobs 2 4, N u mber o f j o bs i n t h e Gwinnett P l a c e AOI 3. 3 : 1 R at i o o f j o bs t o resident s i n Gwinnett P l a c e a s i g n i f i cant j o b c e nter 7% Pe rc e ntage o f a l l Gwinnett j o bs i n t h e Gwinnett P l a c e AOI $ 1. 3 B. E st i mate d A n n ual N e t Pay roll o f Gwinnett P l a c e E mployees 6

8 ECONOMIC AND FISCAL IMPACT ANALYSIS REPORT 7

9 GEOGRAPHY T his analysis focuses on the Economic and Fiscal Impacts of the Gwinnett Place Area, defined as the Gwinnett Place CID and adjacent parcels. T he GPCID boundary is tightly defined by who are members in the CID, however the economic district at Gwinnett Place includes other developments that function as part of the Area s economic system. For this reason we also look at the Gwinnett Place Area of Influence (AOI), which includes parcels within the CID boundary as well as parcels that are adjacent or proximate to the CID boundary that directly contribute to economic activity within the GPCID area. Map of the Gwinnett Place Area of Influence and CID Source: Esri, Inc, BHCID, BAG 8

10 REAL ESTATE INVENTORY The Gwinnett Place Area of Influence is the home to a significant share of Gwinnett County s commercial real estate inventory and is the largest concentration of commercial space anywhere in the County. Gwinnett Place AOI Commercial Real Estate Inventory, 2017 The Gwinnett Place Area has over 13.3 million SF of commercial development in 399 parcels. There is 7.8 million SF of retail space; the largest concentration in the County equivalent to 14% of the County s retail space. 10% of the County s office space and 23% of the County s Class A office space is in the GPAOI. There are 5,301 multifamily units in 15 complexes which is 9% of the County MF inventory. Source: Costar 9

11 REAL ESTATE & TAX BASE Gwinnett Place Area Property Tax Digest The Gwinnett Place Area of Influence contains a significant concentration of real estate property values. The market value of real estate in the Gwinnett Place Area of Influence is $1.7 Billion, with a taxable value (40%) of $613 million. The market value of an average acre in Gwinnett Place is $728,000- twice the Gwinnett County Average of $314,581. The Gwinnett Place Area of Influence represents 5% of Gwinnett County s Commercial tax digest, on just 1.0% of the County s land. Source: Gwinnett County GIS, Georgia DOR Consolidated tax Digests

12 REAL ESTATE & TAX BASE The Gwinnett Place Area of Influence generates approximately $22.6 million in Gwinnett County and Gwinnett County Schools property taxes annually The Gwinnett Place Area of Influence generated $9.4 million in property tax revenue for Gwinnett County. The Gwinnett Place Area of Influence generated $13.2 million in property tax revenue for Gwinnett County schools annually. Property Taxes from Gwinnett Place AOI 58% To Gwinnett Schools Summary of County Property Tax Revenues from Gwinnett Place AOI $22.6 million in property taxes 42% To Gwinnett County Source: Gwinnett County GIS, Georgia DOR Consolidated Tax Digests

13 WORKERS: GWINNETT PLACE EMPLOYMENT The Gwinnett Place AOI is home to an estimated 24,499 jobs. T his employment base represents over 1,900 companies with a combined payroll of $1.3 billion, an average salary of $53,063, and combined annual sales of $4.5 billion. Employment in the area has been rising steadily since 2010, with approximately 5,000 jobs added in the GP AOI, since the end of the Great Recession in Estimated Jobs in Gwinnett Place AOI 24,499 23,904 23,324 24,763 23,770 21,249 20,203 19,544 21,425 23,745 23,310 22,457 20,409 19,801 21,284 22, Q Source: US Census longitudinal employer-household dynamics, Claritas, Inc. 12

14 WORKERS: GWINNETT PLACE EMPLOYMENT Estimated Jobs by Building, in and around the Gwinnett Place CID and Area of Influence (June 2017) The Gwinnett Place area is among Gwinnett County s densest employment centers. The Gwinnett Place Area of Influence has an average of 6,049 jobs per square mile, compared to 800 for Gwinnett County as a whole. Source: CoStar, Inc., ITE, BAG Based on Commercial Real Estate Inventory and Vacancy from CoStar and Typical Building Area per Employee by Business Type from ITE-Institute of Transportation Engineers

15 WORKERS: GWINNETT PLACE EMPLOYMENT Gwinnett Place is a major employment center in the County. Gwinnett Place represents only 1.0% of the County s land area, yet is home to: 24,499 jobs or 7% of all jobs in Gwinnett County. 24% of Gwinnett County s retail jobs. 13% of Gwinnett County s finance and insurance jobs. 8% of Gwinnett County s management jobs. 6% of Gwinnett County s professional and scientific and technical jobs. Gwinnett Place has a substantial concentration of many of the county s premium jobs. Gwinnett Place AOI Employment By Sector, 2017 Jobs by NAICS Industry Sector Gwinnett Place Area of Influence Sector % of Total Jobs GPAOI % of County Jobs Retail Trade 5,934 24% 11.6% Finance and Insurance 3,185 13% 18.2% Administration & Support 2,799 11% 9.0% Accommodation and Food Services 2,522 10% 8.8% Management of Companies 1,994 8% 21.1% Professional, Scientific, and Technical 1,381 6% 4.7% Manufacturing 1,310 5% 4.6% Health Care and Social Assistance 1,242 5% 4.3% Construction 957 4% 5.0% Wholesale Trade 839 3% 2.4% Information 683 3% 5.4% Real Estate and Rental and Leasing 508 2% 8.2% Educational Services 406 2% 1.4% Other Services 333 1% 3.8% Transportation and Warehousing 276 1% 3.9% Arts, Entertainment, and Recreation 71 0% 2.5% Public Administration 36 0% 1.2% Agriculture, Forestry, Fishing and Huntin 1 0% 0.4% Mining, Oil and Gas - 0% 0.0% Utilities - 0% 0.0% Total Gwinnett Place AOI Jobs 24, % 7.0% Source BAG, Environics Analytics, US Census. GDL & BLS

16 HOSPITALITY SPENDING AND REVENUES Gwinnett Place has 18 hotel properties with 2,120 rooms. These hotels generate an estimated 542,000 room -nights annually, which corresponds to total room sales of $59 million and additional retail sales of $2.9 million. These room sales generate over $10.5 million in occupancy and sales tax of which: $4.1 million in occupancy taxes goes to Gwinnett County $618,000 in sales tax goes to Gwinnett s SPLOST $618,000 in sales tax goes to Gwinnett School s ESPLOST $5.2 million in room fees and sales taxes goes to the State of Georgia Estimated visitor spend in Gwinnett Place annually: $67,750,000 Source: CoStar, Expedia, Explore Gwinnett, BAG 15

17 RESIDENTS OF GWINNETT PLACE AOI People 7, Re s i d e nt s i n t h e Gwinnett P l a c e A re a o f I n f l u e n c e Households and Housing 3, H o u seholds i n t h e Gwinnett P l a c e AOI 6 7 % Pe rc e nt o f h o u sing u n i t s i n multi - fami l y b u i l d i n g s 6 1 % H o u seholds w i t h j u st o n e o r t wo p e o p l e 6 5 % H o u seholds w i t h n o c h i l d re n 77% H o u seholds t h at a re re nters Household Income $ 5 3, Average h o u sehold i n come $ 3 9, M e d i a n h o u sehold i n come 1 4, H o u seholds with i n c o mes o f $ 5 0, o r h i g h e r w i t h i n 3 m i l e s Diversity T h e Gwinnett P l a c e a re a s i s o n e o f t h e t h e most ra c i a l l y, e t h n i cally a n d c u l t urally d i verse a re a s w i t h i n o n e o f t h e n at i o n s m ost ra c i a l l y d i v e rse c o u nt i e s. 2 6 % Re s i d e nt s t h at a re A s i an 3 0 % Re s i d e nt s t h at a re B l a c k o r A f r i can A merican 2 5 % Re s i d e nt s t h at a re W h i te a l o n e 18% Re s i d e nt s t h at a re O t h e r ra c e or 2 - or- more ra c e s 2 9 % Re s i d e nt s t h at a re H i s p anic o r L at i n o 51% S p e a k a l a n g u age o t h e r t h a n E n g l i s h at h o me 16

18 RETAIL SPENDING AND REVENUES The Gwinnett Place Area is Gwinnett County s premiere shopping and dining district. 13% of the County s retail space is in the Gwinnett Place area. The area has 7.8 million SF of retail space. Over $1.1 billion in retail spending occurs here each year. Gwinnett Place area has over 170 restaurants and bars which sell an estimated $60 million in food and beverages each year. Source BAG, Environics Analytics, US Census. GDL & BLS 2017 FoodService & Drinking $60 Mil.

19 RETAIL SPENDING AND REVENUES Total Annual Gwinnett Place AOI Retail Sales 2017 Motor Vehicles & Parts $501 Mil. General Merchandise Stores $285 Mil. Clothing & Accessories $44 Mil. Non-Store retailers $34 Mil. Building Material & Hardware $31 Mil. Food- Service & Drinking $60 Mil. Gas Stations $27 Mil. Food & Bev. Stores $44 Mil. Misc. Stores $13 Mil. Furniture & Home $29 Mil. Health $14 Mil. Sport & Hobby $6 Mil Source: Environics Analytics 18

20 RETAIL SPENDING IN GWINNETT PLACE AOI Source of Retail Spending in Gwinnett Place AOI Spending from Inside GPAOI Spending from Outside GPAOI 86% 14% Gwinnett Place AOI is expected to generate over $1.1 billion in total retail spending in % of all retail sales came from demand outside of the GP AOI. Only 14% of the retail sales in the Gwinnett Place AOI where generated internally from residents, employees and overnight visitors. The Gwinnett Place AOI serves as a major retail destination for a wide area drawing sales from throughout the County and likely surrounding areas. 19

21 AUTOMOTIVE SALES AND REVENUES In 2017, the auto dealers in the Gwinnett Place Area of Influence are expected to sell nearly $500 million worth of vehicles, representing 16% of Gwinnett County s total vehicle sales of $3.0 billion. In 2016, Gwinnett County Received $70.6 million from Title Ad Valorem Taxes (TAVT). Gwinnett Place -area auto dealers were responsible for auto sales generating an estimated $16.4 million of TAVT revenue to Gwinnett County and $18.6 million to the state of Georgia. T he local share TAVT is scheduled to increase until it reaches 72% in Meaning that Gwinnett s TAVT local revenue will potentially increase from $16 million to $30 million by 2022, making Gwinnett Place s Auto Dealerships an even more integral part of Gwinnett County s economy. 20

22 ECONOMIC AND FISCAL IMPACT METHODOLOGY The approach used to measure the economic and fiscal impacts of Gwinnett Place AOI: Residents Economic Activity Development Employment Restaurants & Hotels Direct Economic Impact Retail Spending Education Health Services Auto Sales Visitors & Tourism Multiplier Effect Total Economic Impact Public Revenues From taxes, fees & other sources Service Costs Fiscal Impact 21

23 EXECUTIVE SUMMARY ECONOMIC OUTPUT The total economic output of businesses in the Gwinnett Place Area of Influence is $9.5 billion. T he direct economic output of businesses in the Gwinnett Place Area of Influence (GPAOI) is $4.5 billion. T he indirect and induced effects resulting from the direct economic output is an additional $5.0 billion. In addition to the direct employment of 24,449 at Gwinnett Place, an additional 32,803 indirect and induced jobs are supported statewide, for a total employment impact of 57,302 jobs. Direct Impact: $4.5 billion Indirect Impact: $5.0 billion Gwinnett Place s Total Economic Impact: $9.5 billion Source: US Census, BLS & ARC, RIMS II Economic Impact on State of GA 2017 Direct Output (Sales) obtained based on Gwinnett Place AOI Geometry input to 3-Digit NAICS Report from Environics Analytics. 22

24 FISCAL IMPACT: COUNTY PUBLIC REVENUES Gwinnett Place generates substantial revenues for Gwinnett County, Gwinnett County Schools and The State of Georgia Gwinnett Place generates public revenues of an estimated $86.50 Million annually in property taxes, sales taxes, hotel/motel taxes, auto title taxes, and license and permit fees. Gwinnett Place generates $32.1 Million of public revenues to Gwinnett County annually. Gwinnett Place generates $19.9 Million of public revenues to Gwinnett County Schools annually from Property taxes and ESPLOST sales taxes. S e e D a t a A p p e n d i x f o r f u l l r e v e n u e w o r k s h e e t Summary of County Public Revenues Generated by Gwinnett Place Sources: Gwinnett County CAFR, Gwinnett County tax Assessor, GSU Fiscal Research Center, CoStar, Inc., BAG 23

25 FISCAL IMPACT: DETERMINING COUNTY SERVICE COSTS Estimate of County Service Costs allocated to the Gwinnett Place Area of Influence Gwinnett County s 2016 Current Operating Expenditures was $499 million dollars Additional expenditure line items bring the Total Government Expenditures for 2016 to $722 million. Local revenues (Property taxes, sales taxes, Hotel Occupancy taxes, TAVT Taxes, Other Takes and Permits and Licenses) in 2016 totaled $625 million, covering 81.5% of the County s total 2016 Expenditures. Estimates of local service costs in Gwinnett County were allocated to commercial and residential uses by using the proportional valuation method for fiscal impact analysis which allocates local service cost between residential and commercial uses based on their proportion in the tax digest and then derives a per capita service cost per resident and per employee based on the population and total number of employees in Gwinnett County. Using this widely accepted fiscal impact methodology, the cost of providing county services in Gwinnett Place is estimated to be $12.4 million annually, or 2.5% of the county s Total Current Operating Budget. See Data Appendix for more detail GWINNETT COUNTY OPERATING EXPENDITURES BY CATEGORY 2016 Housing and Development 2% Culture and Recreation 9% Health and Welfare 2% Public Works 4% Judiciary 29% Tourism 1% Development Authority 2% Grant Programs 3% Source: Gwinnett County CAFR Page 39, GDL, Environics Analytics, Inc.. General Government 5% Public Safety 43% 24

26 FISCAL IMPACT: ESTIMATING SCHOOL SERVICE COSTS Gwinnett Count y Schools 2016 total budget was $1.8 billion, of which $697 million (38%) was derived from local sources (property tax and ESPLOST) total enrollment was 176,048 students, meaning that the total schools cost per student was $10,382, of which $3,960 was derived from local property and sales taxes. T he Gwinnett Place Area of Influence has an estimated 3,004 households, with an estimated 0.58 school-aged students per household. In Gwinnett County 87% of local students attend public schools, this means that in the Gwinnet Place Area of Influence there are an estimated 1,542 students attending Gwinnett County Schools- less than 1% of total enrollment. By applying the $3,960 per student school cost from local sources to the enrollment results in an estimated annual school cost of $6.1 million for students from Gwinnett Place AOI. The local revenues generated by the Gwinnett Place Area Influence for Gwinnett County Schools is $19.9 million annually resulting in a net fiscal surplus to Gwinnett County Schools of $13.8 million annually. For every dollar in school costs from students in Gwinnett Place AOI, it produces $3.26 in revenue annually. $19.9 M Revenue $6.1 M Cost $13.8M Surplus 25

27 NET FISCAL IMPACT OF GWINNETT PLACE Gwinnett Place generates substantially more revenue for the County and Schools than it consumes in ser vices. Overall, Gwinnett Place generates a net fiscal surplus of $33.4 million to Gwinnett County and Gwinnett County Schools annually. Gwinnett County received $32.1 million in public revenues* in 2016 from the Gwinnett Place Area of Influence, while local service costs attributable to local tax revenues were estimated at $12.5 million, resulting in a surplus of $19.6 million to the County. Gwinnett Place s total revenue to the County represents the equivalent of 12% of the County s General fund. Gwinnett County Schools receive $19.9 million in revenues from the Gwinnett Place AOI, while the local share of education costs for children living in the Gwinnett Place AOI is just $6.01 million, resulting in a net surplus to Gwinnett Schools of $13.8 million. * Property, Sales, ATVT and Hotel/Motel Taxes + Estimated Licenses and Permits Sources: Gwinnett County CAFR, Gwinnett County tax Assessor, GSU Fiscal Research Center, CoStar, Inc., BAG For every $1.00 worth of services received, Gwinnett Place area generates $2.80 in local revenues to the County and Schools. 26

28 FISCAL IMPACT: STATE REVENUES The Gwinnett Place Area generates $95 million in public revenues for the State of Georg ia. $24.3 million in sales taxes from retail sales at Gwinnett Place. $5.1 million in auto title taxes from vehicles sold by Gwinnett Place auto dealers. $2.5 million in sales taxes from Gwinnett Place area hotels. $63 million in income taxes from employees who work in the Gwinnett Place Area. S e e D a t a A p p e n d i x f o r d e t a i l s Summary of State Public Revenues Generated by Gwinnett Place State Taxes from Gwinnett Place AOI Sales Taxes, $24,293,958 Income Tax, $63,424,858 Auto Title taxes, $5,097,125 Hotel Occupancy Taxes, $5,178,641 Sources: Gwinnett County CAFR, Gwinnett County tax Assessor, GSU Fiscal Research Center, CoStar, Inc., BAG 27

29 GWINNETT PLACE CID IMPACTS The Gwinnett Place Community Improvement District is a self-taxing district organized in March 2005 and comprising 245 commercial properties. The CID is dedicated to enhancing the economic vitality of Gwinnett's central business district by strengthening the area's role as the center of commercial activity. The GPCID collected $1.25 million in revenue from participating members in This funding went towards a variety of initiatives, studies and capital projects within the district. 28

30 GWINNETT PLACE CID AND ACTIVITIES Key GPCID Accomplishments of the Past Five Years include: Using CID funding to leverage transportation capital improvements including: Pleasant hill road interstate bridge upgrade: Congestion relief New sidewalks and streetscape improvements The CID also funds and/or manages a wide variety of improvement operations, research, and economic development activities Community patrols Intersection redesign projects Community wayfinding and branding Research and studies Economic development initiatives 29

31 GPCID INVESTMENT IN GWINNETT PLACE Since its founding in 2005, the Gwinnett Place CID has generated over $13.9 million in special assessments from commercial property owners. The CID has leveraged an additional $13.3 million in grants and funds from Gwinnett County. GPCID has invested a total of $27.4 million in the Gwinnett Place area for a wide range of public improvements, infrastructure and special program initiatives. GWINNETT PLACE CID REVENUES INVESTED IN AREA Governmental Total Program Year Property Taxes Grants Revenue Funds 2005 $ 909,621 $ - $ 913,361 $ 45, $ 1,098,707 $ 100,000 $ 1,231,002 $ 362, $ 1,355,901 $ 74,166 $ 1,475,808 $ 1,380, $ 1,327,483 $ 165,773 $ 1,515,801 $ 955, $ 1,333,895 $ 80,000 $ 1,428,540 $ 905, $ 1,215,723 $ 276,570 $ 1,519,702 $ 864, $ 1,158,119 $ 357,350 $ 1,533,779 $ 1,540, $ 972,107 $ 255,589 $ 1,235,624 $ 1,939, $ 1,095,303 $ 1,440,655 $ 2,542,095 $ 706, $ 1,043,982 $ 230,561 $ 1,282,274 $ 772, $ 1,246,572 $ 30,276 $ 1,563,299 $ 917, $ 1,213,453 $ 176,000 $ 1,397,359 $ 908,220 Total $ 13,970,866 $ 3,186,940 $ 17,638,644 $ 11,297,092 $27.4 million invested in GPCID area Gwinett County Commitment of SPLOST Funds to GP CID 2009 Co SPLOST Trans. $ 962, Co. SPLOST Trans. $ 7,662, Co. SPLOST Sidewalks $ 654,662 Federal Trans Grant $ 1,000,000 Federal Trans Grant $ 10,279,662 30

32 CID INVESTMENT IN PUBLIC SAFETY PAYS OFF As a result of initiatives by the Gwinnett Place CID to provide coordinated safety and security through community patrols, removal of graffiti and other well established no broken windows public safety techniques, reported police incidents in the CID have declined by 39% since 2007, to the benefit of residents, businesses, shoppers and visitors. This represents a savings of $978,747 in public safety costs to the County Based on 2016 Gwinnett County public safety costs per incident in the County. 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1, Total Crime Incidents in GPCID 4,016 3,166 2,897 2,845 2,690 2,650 2,524 2,645 2,455 2,

33 APPENDIX: Data Sources 32

34 FISCAL IMPACT: PUBLIC REVENUES SUMMARY 33

35 GWINNETT PLACE CID RETAIL SALES * Non-automotive spending only Based on data from Nielsen 34

36 FISCAL IMPAC T: LOCAL PUBLIC SERVICE COSTS IN GWINNET T PLACE Estimates of Local Service Costs Gwinnett County allocated to the Gwinnett Place Area of Influence Source: Gwinnett County CAFR Page 39, GDL, Environics Analytics, Inc. 35

37 DATA SOURCES Data Sources: US Census 2010 decennial and American Community Survey US Census Center for Economic Studies Longitudinal Employer Household Dynamics Environics Analytics, Inc. A national demographic and economic data firm. US Bureau of Labor Statistics Georgia Department of Labor Gwinnett County GIS Gwinnett County Assessor CoStar, Inc. Atlanta Regional Commission 36

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