AJCU Marketing & Communications Leaders Summit Pre-Conference Workshop. Wednesday, April 20 8:30 11:45 a.m.

Transcription

1 AJCU Marketing & Communications Leaders Summit Pre-Conference Workshop Wednesday, April 20 8:30 11:45 a.m. Marketing & Communications Collaboration Room Xavier University Attendees AJCU: Deanna Howes Boston College: Suzanne Matus Canisius College: Matt Wojick Creighton University: Jim Berscheidt Fairfield University: Katie Magee Georgetown University: Rachel Pugh & McKenzie Stough Gonzaga University: David Sontag Loyola University Chicago: Katie Hession Loyola University Maryland: Sharon Higgins & Brian Hatcher Loyola University New Orleans: Laura Kurzu Marquette University: Dave Murphy & Tom Pionek Regis University: Todd Cohen Saint Joseph's University: Joe Lunardi & Melissa Calder Saint Peter's University: Angeline Boyer Spring Hill College: Dr. Christopher Puto University of Detroit Mercy: Debbie Stieffel University of San Francisco: Kris Miller University of Scranton: Gerry Zaboski Xavier University: Tom Hayes, Kelly Leon, & Doug Ruschman

2 Part I of Workshop What are the Pillars of a Jesuit Education? Team 1 Transformative Common Good Club / Network World Recognition Finding a Calling / Purposeful Life Growing within toward growing outward Liberal Arts / Core Curriculum Tradition / Magis Service and Social Justice Located in metropolitan areas throughout the US Academic excellence Global awareness Care for the Whole Person Team 2 Contemplatives in action Ethical leadership Service Men and women for others Excellence for the greater good (Magis) (Catholic) Social justice Cura personalis Formation / (trans)formation Global Choosing to live outside of yourself choosing between good and better Critical thinking / discernment

3 Inner conscious Community Family Broad education / perspectives Go forth and set the world on fire Love / Finding God in all things (Pedro Arrupe) Attentiveness A calling advance a mission Innovative You are what your students become (Kolvenbach) Academic excellence / Rigor All of these things need to translate into BENEFITS Teams 3 Globalization / Spirituality Welcoming Liberal Arts Transformational education Accessible education / serve the underserved Purposeful life Jesuit network Discover your calling Catholic Cura personalis Magis Discernment Social Justice God in all things Leadership Diversity & inclusion Ignatian tradition

4 Stewardship Service Urban Quality Innovator Team 4 The Magis: Seek more, Do More, Give more Love Pursuing social justice (not satisfied with status quo) Whole person Cura personalis Going out into the world and impact society set the world on fire Transformational Immersion deeper understanding solidarity with people of the world Travel to developing countries better global citizens Network Academic excellence o Critical thinking o Ethics o Justice o Global Awareness o Liberal arts base o Innovative Together / Community Catholic Openness to All Discernment of purpose Global Diversity & inclusion

5 Part II of Workshop Now, narrow the Pillars of a Jesuit Education? Team 1 Ethics / Integrity / Scholarship / Research Purposeful life Social Justice Cura personalis Leadership / network Foundation: Ignatian tradition Team 2 Academic excellence Global citizenship / servant Social justice Magis Team 3 Purposeful life Social justice Cura personalis Global network of leaders Transformative Tradition Global citizens Catholic, Jesuit Deeper learning People of action Academic excellence Global servants Magis

6 Part III of Workshop Collectively narrow the Pillars of a Jesuit Education Global network of leaders Magis o People of action o Purposeful life o Catholic, Jesuit o Cura personalis Deeper learning This was the 2002 results that focused on the educational product: Jesuit education us private & Catholic Whole person education Instruction with a moral foundation Sequential curriculum grounded in the liberal arts

7 Part IV of Workshop What methods could we articular the pillars as part of a Jesuit Education campaign? Tiered proposal with earned and bought media National day of service National day of learning Common Jesuit heritage week JesTED talks Direct to Jesuit Educated site Devote one week per year toward Jesuit promotion from marketing offices What would be the tone? Authentic Easy for prospective students to see that they could fit at a Jesuit institution Aspirational Help prospective students see how they can be part of something bigger. Tone of access for all and support to those who come What would be the messages? We are a home to ALL faiths. We are diverse, inclusive, and curious about faith. We are open to dialogue. Our students are accepting and respectful. Deeper Learning We are curious and welcome challenges. We hunger for solutions. We do not teach what to think but understand how to think both in and out of the classroom. Global We are the catalyst through our connections and network that will you to have a global impact to do good. Magis We are striving to seek more, do more, and give more.

8 Next steps: Deanna Howes will put together a survey and details and share with the AJCU Presidents during their summer retreat.